As video becomes an increasingly important strategy for your wellness business, nailing your video titles to get more viewers is critical… and it’s easier to do than you think.
I don’t know if you heard the news but the head of Instagram announced a couple of weeks ago that the IG platform is no longer a photo sharing app. 🤷♀️ Instead they are focusing more heavily on video content.
I’ve said it before and I’ll gently remind you again, video is here to stay and if you want to reach your dream clients using social media then showing up on video is mandatory. If you need a little confidence boost, join my 10-Day Video Jumpstart here.
Okay, now that we’ve got that out of the way there is one more thing that you need to know to be successful with video. You have to put as much effort and strategy into the video’s title as you do the actual content.
A video’s title is more than just a minor detail or an afterthought – it’s a major factor in whether people decide to click the play button or not. No matter how good your videos are, weak titles make it hard to get views and grow your audience and we don’t want that. On the other hand, good titles make it easier to stand out from the crowd and attract your dream clients.
When writing out the title for your video it’s quite common to spend as much time writing and tweaking the title as it does to outline the video content.
5 KEY INGREDIENTS TO A GREAT VIDEO TITLE
There are 5 key ingredients to a great video title that not only grabs the attention of your dream clients but also gets them to press the play button. (Which is always the primary goal, right?)
#1 – It’s Succinct
You don’t want your title to read like a paragraph. You also don’t want it to be so short that it won’t grab the attention of the people you’re trying to reach or people won’t know what it’s about.
You’ll want to make sure it clearly defines who it’s for and what benefit or promise it offers to someone that watches the video. Look at the video titles that grab your attention for some ideas on this and you’ll start to notice what stands out to you.
#2 – It’s On-Topic
Knowing ahead of time what topics your dream clients are most interested in is important before creating any video outline or title. Be sure to keep your video content and title dialed in to a specific topic that would be of interest to your ideal client.
#3 – It’s Keyword-Focused
Taking the time to make sure that your title has ideal client specific keywords is extremely important. Keywords often relate to your dream clients’ goals, pain points, and current symptoms. Think about what they are typing into YouTube, Google or FB and use those words.
#4 – It’s Intriguing
Adding some intrigue into the title often increases the number of video views. For example, using phrases like: best kept secrets, never before shared, little-known ways, etc.
#5 – It’s Proper Length
While title length will vary from video to video, you should aim for 9-12 words. This typically gives Google enough to work with to include your video in the search results for your video topic.
Grab my cheat sheet for the 5 Key Ingredients for Writing Compelling Video Titles.
EPISODE 214: 5-PART FORMULA FOR WRITING CLIENT-SPECIFIC VIDEO TITLES
In this episode you will learn:
- The 5 key ingredients for writing compelling video titles that are irresistible to your dream clients
- Why your video title deserves as much time and consideration as the livestream content itself to attract more live engagement and replay viewers
- My favorite title helper tool that basically guarantees your video title will be a home run in attracting your dream clients, (think done-for-you video title support)
This episode is a must-listen if you’ve ever created any type of video content and felt disappointed because of the lack of engagement. More than likely it was that your title needed a boost.
Links/Resources mentioned on the show:
Episode 91 – 11 Ways to Book Discovery Calls
Episode 163 – The Difference Between Your Niche, Marketing Message, and Offer (Part 1)
Episode 177 – Why You Should ALWAYS Survey Your Audience After a Program or Challenge
Wellness Business Accelerator Wait List for September 2021
Links to resources:
