When I was first starting out as a Health Coach, I was constantly trying to figure out which marketing actions I could take that would move the needle the most in my business with the least amount of effort and I discovered that Wellness Workshops were the answer.
In other words, what actions could I implement that would have the most impact on building brand awareness for me and my programs, would grow my email list the quickest, and most importantly, what would result in the most people enrolling in my paid programs.
I knew that social media would play a role in accomplishing my goals but I also knew that it was a passive ‘sit-and-wait’ approach and there had to be something that was more robust and would get results more quickly.
That’s when I discovered and tapped into the power of hosting monthly online workshops. This approach was the perfect combination of client attraction, nurturing, and program enrollment opportunity.
Over the course of 18 months my email list grew from 0-2,000 subscribers and it was evident that I was onto something, and I was committed to continue to serve my audience in this way. When I launched my first group program, 54 new clients enrolled and I generated $9,900 in sales.
Here’s why online workshops are such a powerful marketing strategy for your wellness business:
BUILD THE KNOW, LIKE AND TRUST FACTOR USING WORKSHOPS
In any good plan you have to learn how to walk before you can run and the same is true for enrolling clients into your paid program. Before they will pull out their credit card to become a paying client you first need to attract them and build the know, like, trust factor with them.
The process of building the know, like, trust factor is another way of saying that you’re moving them along the customer journey with you so that your paid program feels like the next natural step in their journey.
Trust is one of the most important aspects of making the sale and workshops quickly speed up the process of helping someone get to know, like, and trust you.
When you commit to doing just one 60-minute workshop each month you’ll have a constant stream of brand-new people being added to your email list each month and you’ll have the opportunity to nurture your existing subscribers. Over time they will learn that you are a trusted resource and be more open to investing in their transformation by working with you through a paid program.
Are you curious what a workshop like this looks like? Take a look at a FREE sample of one of my Wellness Workshops.
WORKSHOPS ALLOW YOU TO PROMOTE YOUR OFFERS WITHOUT FEELING SALESY
Hosting a wellness workshop each month gives you an opportunity to make an offer.
Whether your call-to-action at the end of your workshop is to book a discovery call with you or to join your program, your showing up and spending an hour with your attendees earned you the right to make an offer.
The fact that you showed up, spent an hour with your attendees, and shared great value with them earned you the right to make an offer.
Many health coaches struggle with selling their programs because they feel like they are either being salesy or pushy. The beauty of hosting a workshop is that neither of those are the case. Here’s why…
When someone registers and attends a workshop that you are hosting they are definitely looking for free information. The promise of a specific outcome or teaching moment outlined in your title is what grabs their attention and gets them to register.
While you are delivering your workshop something magical is happening with your audience. They are getting to know you, they are becoming invested in the topic you are teaching on, and most importantly they are beginning to see themselves in a different way based on the possibilities you’ve shared during the workshop.
By the end of the workshop they want to know what’s next. They are interested in what support and working with you looks like. If you don’t take the time to share with them what their next step is, you are doing them a huge disservice.
Shannon is a great example of someone who mastered the workshop to program process. In fact, she generated over $17,000 in ONE MONTH with online workshops. Check out her story here.
SHOWING UP CONSISTENTLY WITH ONLINE WORKSHOPS PROMOTES WORD OF MOUTH ADVERTISING
Consistency breeds momentum and when you show up monthly to host a wellness workshop, you’ll find that people start recommending you which means that you’re getting ‘word of mouth’ advertising.
Word of mouth advertising is the best kinds because it’s free and comes with a personal recommendation. There is no better type of advertising.
Since many wellness business owners only have a small budget for advertising, hosting workshops is a great way to get more people talking about and recommending you to their friends and family.
The only cost to doing workshops is your time and energy which is often the tradeoff before you can allocate more of your marketing funds to paid advertising.
BENEFITS TO HOSTING MONTHLY WORKSHOPS THAT WILL BOOST CLIENT ENROLLMENT
In episode 208 of The Wellness Business Podcast, we’re excited to share with you 3 benefits to hosting monthly workshops that will boost your client enrollment.
Wellness workshops are one of the best, easiest, and cost-effective methods to attract, nurture, and convert your dream customers into paying clients.
In this episode we discuss the 3 benefits to hosting monthly workshops that will boost client enrollment into your paid programs.
In this episode you’ll discover:
- Why hosting a monthly workshop works so well to boost the know, like and trust factor between you and your email subscribers so that they are moving through their customer journey with you more quickly
- How leading workshops is the perfect approach to sales that never leaves you feeling salesy or spammy
- The natural, and free, side-effect of hosting workshops that boosts your overall credibility as a coach leading to even more people enrolling in your paid programs
If you’ve wondered how wellness workshops can benefit your clients and business, you’ll want to tune into this episode.
Excited about hosting wellness workshops but want to see a sample first? CLICK HERE!
Check out my library of 12 Done-For-You Wellness Workshops. Everything you need to be up and running in just one hour! CLICK HERE!
Rate, Review, & Subscribe on Apple Podcasts
“I love K&K and The Wellness Business Podcast.” <– If that sounds like you, please consider rating and reviewing my show! This helps us support more people — just like you — move toward creating the wellness business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let us know what you loved most about the episode!
Links mentioned on the show:
Links to resources: