Building a business and being a business owner is the BEST thing in the world!  At least that is the message that was given in an article I read this week on entrepreneurialism.  Sure, owning your business has a lot of perks.  You can set your own hours, you don’t have anyone telling you what to do and you have no cap on your income. 

The other side of being a business owner is you set your own hours, you don’t have anyone telling you what to do and you are 100% in charge of your income.  I know, they are basically the same thing as I said before.  No, I’m not trying to be sassy, I’m just saying that there are two sides to being a business owner and you can look at the same factor through two different lenses.  For example, setting your own hours can be a good thing or it can be a bad thing, it depends on the person. 

I, myself, love being a business owner.  It is in my blood.  I’ve owned my own business for the last 20 years so that would tell you something about my career desires.  I wake up thinking about it, I spend my day thinking about it and frankly I go to bed thinking about it.  I’m that passionate about what I do.  I love it ,so it is always on my mind.  So let me ask you a question.  Do you feel the same way about your business?

People in health improvement related industries, like Health Coaches, are typically very passionate people.  That passion usually boils over into every aspect of their life.  It is what makes them so good at their job.  There is one area though that the passion may not boil over and it is in marketing their business.  Often marketing can be confused with selling and let’s be honest, most people don’t like to sell. 

Often the resistance to marketing creates a situation where the clients are not coming as quickly as you would like.  You want more clients but you are not taking the necessary and mandatory steps to provide the stream of clients that you desire.  So let me ask you a very serious question.  “Are you treating your business like a hobby or a full-time career?” 

I hope that question doesn’t seem too harsh.  It’s a question that each of us, as business owners, need to ask ourselves at one time or another.  I’ll be honest, I’ve asked myself that question many times.  When things don’t seem to be going like I’d hoped I ask myself that question.  Most times the answer is that I could be doing more: more marketing, more teleseminars, more informational products.  That question is a good kick in the butt for me when I need it. 

To be a successful business owner step #1 is that you must be honest with yourself.  Ask yourself these relevant questions to get a clearer picture of where you want to go:

  1. How many hours are you willing and able to commit to your business each week? Are you full-time or part-time?
  2. Are you walking through your fear of public speaking?
  3. Are you connecting with potential referral partners?
  4. Are you doing some type of marketing every day?
  5. Do you have a business plan?
  6. Do you know what success means to you? Specifically?
  7. Are you getting additional training that you need to increase your business skills?
  8. Do you spend more time “hoping” something will happen in your business rather than “making” it happen?
  9. Do you know how many clients it will take to meet your financial goals?
  10. Do you have a specific marketing plan that you adhere to every day that is always scheduled at least 90 days in advance?

 

Holy Marketing Plan, Batman!  Are you kidding me?

No, I’m not kidding.  These are all very valid questions that each business owner must ask himself or herself if they intend to become profitable.  It is imperative for you to have a vision of what you want your business to look like.  The vision must contain all of the components above.  You can’t just say I want to be successful…. you have to know what success specifically looks like for you.  You can’t just say I want some clients… you need to know how many clients you want based on hard financial data. 

Once you have that vision, you need to form a business plan.  A business plan is created when you put down on paper a detailed calendar of events for your future business growth and marketing efforts AND follow it.  For example, if you want to associate yourself with four new referral partners in the next 90 days, then send out 3-5 referral letters each month for the next 3 months.  Out of those 9-15 letters you should be able to establish four new relationships.

We are in a season of change right now.  We are approaching fall.  The kids are going back to school and people are going to be falling back into regular routines.  It is the perfect time to put all of your efforts into marketing and growing your business.  With that goal in mind, I have two very valuable pieces of information for you. 

My first recommendation is a book that I just finished reading that will be very helpful in building a coaching business.  It is called, “Four Steps to Building A Profitable Coaching Practice – A Complete Marketing Resource Guide for Coaches” by Deborah Brown-Volman.  It is filled with ideas, resources, tips, coaching assignments, etc.  It is an excellent resource with lots and lots of ideas and examples for you to model.  You can find it at Amazon by clicking here!

My second recommendation for you is to make sure you reserve your spot for my upcoming teleseminar: “The Startling Truth About Your Business Plan – Why Vision & Setting Goals Can Be The Difference Between Success & Failure”    

This teleseminar is designed to be highly interactive, (not a listen only lecture), where you will walk away with tools that will assist you in getting your business on track for the last four months of 2012.  Here’s the deal… if you are truly serious about building a business and you are passionate about the people you want to serve you can’t miss this opportunity.  It’s that important.  In fact, I feel so passionately about making sure that you get this information I have decided not to charge for this workshop.  

One of the most difficult things I have to deal with is seeing coaches that have so much God-given talent not being able to effectively utilize it because they don’t have a specific business plan in place.  Once the plan is in place you have your step-by-step guideline to keep you moving forward in your business thereby fulfilling your vision.

Fall is a natural change in cycle for all of us.  It changes things for us just like it changes things for our clients.  Don’t let another day go by without a proper business plan in place.  You have no reason not to attend…. There is no cost, it will be recorded in case you can’t be there live and you’ll walk away with the tools you need to get you moving forward in the direction you want your business to go.

Zig Ziglar once said, “People often complain about lack of time when the lack of direction is the real problem.”  Don’t let a lack of direction be your problem.  I look forward to seeing you on the call.