Is Your Website Perfect Yet?
By: Karen Pattock
Let me ask you a question. Is your website perfect yet? Does it have the right bells and whistles, the right colors and the right verbiage to get clients purchasing your products and services like gangbusters? If this sounds like something you’re striving for then you’re going to love the information I’m about to share with you.
Recently I taught a 90-minute training called, ‘Transform Your Time Management‘. One of the topics that we talked about was how perfectionism can hold you back in a BIG way. I know that for a fact because I used to be a perfectionist.
While doing my best is what I strive for each day I have come to realize that there is no such thing as being perfect. It’s a falsehood that drives so many people… really it’s the falsehood that drives so many people to LOSE THEIR MINDS! Can you relate?
These days rather than striving to be perfect… I strive for excellence.
As I interact with people on Facebook and other social media platforms I’m often asked about how to create the ‘perfect’ website. Clients always want to know what are the characteristics of a perfect website that will help them get more customers and make more money.
I’m going to share with you exactly what my answer always is, (and it may blow your mind)… there is no such thing as the perfect website.
Listen… your website should definitely be something that you put a lot of thought into. But not so much thought that you aren’t getting it up and live as soon as possible. Perfectionism can often cause paralysis. When you’re paralyzed in your business you stop making forward progress, which can kill a business before it even gets started.
Below are five very important characteristics to a successful website. Read each of them carefully and think about how you can apply this information to your current website. If you’re still in the design phase you’ll want to focus on these as well.
1) Your website should be the main hub of your business.
Every single thing you do in your business should be driving traffic back to your website. Every social media platform that you interact on should have a link back to your website. Every piece of content you put out there should link back to your website. Every public speaking engagement that you participate in should have a call to action that will drive traffic back to your website. Do you see a pattern forming here?
Your website is where all of your juicy content, free offers, products and services are displayed for potential clients to view. Think of your website like the main hub of a wheel and everything else that you do to promote yourself are the spokes coming off of that wheel that will send traffic back to the center hub… your website.
2) Your website should be a reflection of you and your brand.
Your brand is a reflection of you and you are a reflection of your brand. Even when you decide to have a logo designed for your business you are always your own brand. Remember, you are promoting and sharing your knowledge and expertise through everything that you do.
That said, just make sure that your website design reflects your style and personality so it represents who you authentically are at your core.
3) Less is more when it comes to website design.
Too many websites these days are cluttered with flashy bells and whistles, tons of graphics and are extremely confusing. When a website has so much going on that I can’t even tell if I’m in the right place I often click off within seconds of arriving there. Do you?
You want to make sure that your website is clean, crisp and user-friendly. In a nutshell not cluttered with offers and flashing symbols all competing for the viewer’s attention. When you keep it more to the simple side, chances are your potential client is going to hang around longer and spend more time checking you out.
4) Your website should convey a clear message of who it’s speaking to.
It’s your job as the business owner to make sure that you have a clear visible message of who your target market is when someone lands on your website.
As soon as someone comes to my website they are given the message that I am the ‘trusted source for holistic health practitioners’. So, if they work anywhere within the health and fitness industry they know that this is a website they will want to check out. If they sell auto parts… chances are they are going to click off right away. But without that clear message displayed at the top of my home page it could be confusing as to who I’m speaking to.
5) Your website is a living breathing part of your business. It will forever be changing.
Your website should always be growing and changing. You should constantly be adding new content, more products and services and updating as times change. You should consider it a living breathing part of your business just like your content calendar and business plan.
That’s the whole reason why striving to make your website perfect is a fallacy. It can’t be like a snapshot in time that never changes. It has to evolve and grow as your business evolves and grows. The most important thing is to get your website up and live so you can start driving traffic there immediately.
It’s time to stop trying to make your website perfect. Instead you need to make the decision to get it up and live so you can start taking action in your business that actually brings in revenue.
Here’s a question to end this post…. If you’re not making money in your business do you really have a business?
I’d love your feedback. Click over to my Facebook Page and tell me what you think. It’s an interesting question that can challenge your belief system. Just click here –>>Karen’s Facebook Page<<– . I look forward to hearing from you.
With love & support,
Karen Pattock
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