Imagine this…
You’ve decided to throw an epic Super Bowl Party.
Everybody is coming.
Friends, family and a new neighbor that just moved in down the street.
It’s the first time she’s coming for a visit.
So the big moment has arrived. She rings the doorbell and you invite her in.
As she steps into the foyer and looks around you decide to give her the lay of the land.
You explain that the kitchen is over to the right and that’s where the drinks and snacks are.
Over to the left is the family room. That’s where the big screen is and where all the Super Bowl game action will be taking place.
Straight ahead is the restroom… (where she can do a little resting).
As she steps into your home she feels confident that she knows where all the important things are and she is self-sufficient to get around and enjoy herself.
This is the exact same way you should think of your website homepage.
When a new visitor lands on your homepage you have less than 10 seconds to:
**Capture her attention
**Let her know she’s in the right place
**Confirm that you have something to offer that she wants
To say there is incredible pressure on your homepage would be an understatement.
It is the most important page on your website.
If your visitor has to dig around to figure out what you do, who you serve, what you offer, etc., they will just click away and find somewhere else that is easier to navigate.
Think of your website as your online digital home.
Consider your homepage your foyer.
Use your homepage to create a customer experience that rivals how a new guest feels in your home as you give them the lay of the land.
One of the easiest ways to figure out if your website hits the mark is to ask 5 of your friends to look at your homepage and answer these 5 questions:
- What does this person do?
- Who does this person serve, (ideal client)?
- Is there a place, (without scrolling), to put your name and email in exchange for a piece of valuable content, (free offer)?
- Is there an image, (without scrolling), of the website owner for easy name/face recognition?
- When scrolling down the homepage is there a clearly identified “next step” for new visitors to take all the guesswork and frustration out of how to get started with the site content?
Give yourself 2 points for each “yes” answer, and zero points for each “no” answer.
There is a total of 10 points possible from each friend that reviews your site.
If your total points earned is any less than 40 points, you’ve got work to do.
This is no joke.
About 90% of the websites that I visit barely earn 2 points, let alone 10 points.
Here’s the deal…
You spend so much time writing content, posting on social media, promoting around the web and paying for advertising to drive traffic to your website and then in a flash, (less than 10 seconds), your new visitor comes, views and clicks away because there isn’t anything there that grabs their attention and lets them know they are in the right place.
TODAY’S ACTION ITEM
- Contact 5 friends to review your website
- Score your answers so you know where improvements can be made
- Schedule 1-3 hours in the next week to make the necessary edits to bring your website up to speed.
This is a great way to start your 2017.
~Karen
P.S. WANT ME TO AUDIT YOUR WEBSITE & GIVE YOU FEEDBACK?
I constantly get asked by my private clients to audit their websites and give them suggestions on streamlining their customer experience and solidifying their marketing message as a way of making more sales.
Did you know you literally have less than 10 seconds to capture the attention of your website visitor before they decide if they want to stick around or click away? Without a clear marketing message you’ll lose them forever.
I don’t want that to happen to you so I’ve decided to open up a limited number of Website Review spots, (5 spots in total only 2 spots left).
If you’re interested in grabbing one of the spots so I can personally review your website and give you video feedback along with a personalized Website Mind Map that you can work from in updating your site, (only $97), here’s what you need to do
Click the link below to make payment:
https://karenpattock.qwkcheckout.com/websitereview
Once your payment is complete please email me at Karen@KarenPattock.com with the subject line: WEBSITE REVIEW. Write 2 or 3 sentences about your business and who your ideal client is and give me the link to your website.
Spots are limited and are on a first come first serve basis.
Let’s start you off on the right marketing foot in 2017!
