One of the best feelings in the world is being treated like a VIP, am I right?
The feeling that you are THE most important person on the planet.
You’re super special and are going to get access to exclusive information or gifts no one else is getting their hands on.
It’s like a giant bear hug from your most favorite person that gives you all of the warm and fuzzies. Ahhhh, there is nothing like that feeling.
You can give that feeling to the people on your email list or that are following you on social media by creating a VIP Waitlist for your coaching program.
A VIP waitlist strategy is a great way to build a relationship with your future clients and help them stay excited about the possibility of working with you.
2 WAYS TO IMPLEMENT A WAITLIST STRATEGY TO INCREASE SALES
STRATEGY #1 – A VIP Waitlist Page
If you run a program with limited time access or limited number of spots, a waitlist is a great way to continue gathering leads and interest when the program is closed or full.
By doing this, you’ll simply be able to direct all additional interested clients to a waitlist for your future group registration. When you use this strategy, it would be best if you already have the date of the future group registration already figured out so the people registering for the waitlist are 100% clear what your plan is and how long they’ll have to wait to work with you.
The easiest way to set this up is to create a landing page that will allow each person to add their name and email address to your waitlist. You’ll also want to have a waitlist confirmation email set up in your email management system that will be delivered immediately to congratulate them on being added to the waitlist and that gives them all the details of your future program open date.
Grab the free download, The VIP Waitlist Strategy: 2 Ways To Increase Future Sales, for ideas, suggestions and examples for creating your waitlist pages.
STRATEGY #2 – Incorporate A VIP Waitlist into Your Prelaunch Runway
When you are immersed in your prelaunch strategy, sharing details of your program ahead of time, doing mini trainings, and sending specific emails, your audience will get more and more excited. You want to give them an opportunity to do something with that excitement and adding their name to a VIP waitlist is the perfect option.
As with the first waitlist strategy, it’s a quick and easy setup. Simply create a landing page that will allow leads to add their name and email address to your VIP waitlist. You’ll also want to have a waitlist confirmation email set up in your email management system that will be delivered immediately to congratulate them on being added to the waitlist.
In addition to the confirmation email I recommend sending additional contact emails every 7-10 days leading up to your launch sharing program related content. This can include:
- Links to blog posts related to your program content
- Case studies and testimonials
- Pre-program content that will make their desire to enroll in your program an easier YES
- Behind-the-scenes information of what’s coming in your program
HOW TO SET UP A VIP WAITLIST STRATEGY IN LESS THAN 1 HOUR
In episode 275 of The Wellness Business Podcast, we’ll be sharing how you can use this very powerful strategy in two different ways in your coaching business. And the best part is that it’s a quick and easy setup that any coach can implement in less than 60 minutes.
In this episode you’ll discover:
- The two best options for using a waitlist strategy in your coaching business that increases overall sales each time you launch
- An easy to implement setup outline that makes implementation a breeze
- How a waitlist strategy can easily work as part of your prelaunch runway plan to provide even better sales results
I’ve been using this strategy in my business for years and it works like gangbusters.
Links/Resources mentioned on the show:
Links to resources: