As we kick off 2021, it has never been more important for you to include video content as part of your lead generation plan.
We’ve been saying for years, video isn’t going anywhere and my friend there is no doubt that it is here to stay.
When it comes to creating videos on a regular basis, we know one of the biggest hurdles is figuring out a way to do it that doesn’t take up all your time.
Our guest and video expert, Nick Bonitatibus, shares a simple 3-step process to help you save time creating your videos so you’ll be more consistent.
1. Planning and preparation – How this will help you create video content your audience will look forward to watching.
In the overall process of doing consistent video this step will take the most time. If you’re a video newbie then you’ll find that choosing a topic and outlining the content may feel overwhelming. The good news is that once you do this a few times you’ll develop your own style and it will become easier. You’ll also find that you’ll need fewer notes and scripting as time goes on so you’ll be able to whip up an outline in 5-10 minutes.
To get started you can use a simple video framework that looks like this.
Introduce your video title and topic
Introduce yourself
Cover 3 teaching points
Share the call to action
Recap
2. Delegation – Ideas for outsourcing certain tasks, so you don’t have to do it all yourself (plus Nick’s top recommendations for outsourcing options).
When you are first getting started you’ll more than likely complete all of the video steps on your own but it won’t take long to realize that hiring a virtual assistant to help with repurposing and distributing your video content will be a desirable plan.
Remember, you always want to be working ON your business, not IN your business so having help is just part of the natural growing process.
You can hire an inexpensive virtual assistant to create thumbnail images for YouTube, write social media posts, and do minor video editing.
3. Distribution – How to get your videos seen by as many people as possible.
This is the step where the ‘rubber meets the road’ as they say. Many coaches think that they have to create a lot of video content to get their brand and business seen by their ideal clients. That’s simply not the case.
Instead, it’s all about repurposing. Meaning you can use one video in multiple different ways. Here are just a few examples.
- The original video can be uploaded to Facebook, Instagram, and YouTube
- Quote graphics can be created from key teaching points and posted on social media
- Create a blog on your website that links to the original video content
- Send an email to your list with a short introduction and link to the video explaining why they want to watch
And that’s just the beginning.
You can reuse, repurpose, and distribute one video multiple times over a two-week period.
And if you’re thinking, ‘Well Karen, won’t my followers get sick of the same thing over and over’? The answer is NO.
Even if they were exposed to every post, email, and graphic that you create, (and with the social media algorithms that would never happen), the reinforcement of the content is needed and will be good for them.
People learn in different ways so they will always gravitate toward the content that they like best and will ignore the rest.
To learn more from Nick about his proven shortcuts and resources listen in to this week’s podcast episode. You can click the play button above or subscribe to The Wellness Business Podcast in your favorite app and search for episode 188.
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