One of the best ways to grow your email list is to create a free offer that your ideal clients can download in exchange for their email address. It’s a win-win situation: they get a free resource from you and you get their email address for future marketing purposes. But sometimes, the launch of your new free offer doesn’t go as planned.
Let me ask you if you can relate:
You’ve put blood, sweat, and tears into a brand new free offer, one that is guaranteed to grow your email list, only to have it flop when you shared it on social media?
Most business owners that I’ve spoken with, including health coaches, can say that at one point in time they had a freebie that just wasn’t converting how they hoped it would. It’s happened to me more times than I can count.
In the beginning days of my business I would chalk it up to a “fail” in my business and begrudgingly move on to developing a new freebie.
That’s when I was a new business owner and didn’t know any better.
Nowadays, I know that more than likely it isn’t that my freebie isn’t good enough to attract my ideal clients, instead it’s something that is much easier to fix than starting over from scratch.
Creating the perfect free offer that your ideal clients will love takes some testing. You want to aim for at least 30% conversion (40 – 50% is ideal).
If you’re not getting these results there are 3 questions that are you want to ask yourself to try to crack the code to figure out why.
1. IS YOUR FREE OFFER SPECIFIC TO YOUR NICHE?
Your free offer needs to be specific to your niche and marketing message. If your free offer is not resonating with the audience your freebie is intended for, there’s no doubt it will flop – even if it’s free.
People are busy and they can’t be bothered to opt in for something that isn’t going to provide them value or help them in some way.
Let’s take a look at some examples:
Example 1: 10 Healthy Living Tips
This free offer may include lots of great tips about healthy living, but there’s no easy way for the potential audience to determine if it’s for them. It could be for a 20-year-old woman or a 50-year-old man or anyone in between.
Example 2: 20 Quick and Easy Keto-Friendly Snacks to Take on the Go
This example of a free offer is much more specific. It immediately tells the audience they will receive keto-friendly snacks that are quick to prepare and easy to take on the go.
If your niche is keto and you know your audience struggles to figure out what snacks they can take on the road, bring to work, or have on hand when they travel, then this would be a good freebie for your niche. But you can probably see how this same freebie probably won’t do very well if your niche is helping menopausal women reduce symptoms.
Still need to nail your niche? Check out this FREE training I created called, The Difference Between Your Niche, Marketing Message, and Offer.
2. WHAT PROBLEM/CHALLENGE DOES YOUR FREE OFFER SOLVE FOR YOUR IDEAL CLIENT?
Your free offer can’t be just anything you want it to be. It needs to be something your ideal client will find value in, so it needs to include tips and/or actionable steps to help them move one step closer to resolving a problem or challenge they are experiencing.
Here are some questions to consider:
- Is your free offer centered around a topic that you know your clients struggle with or have questions about?
- When you think about your ideal client, what is it that they want as an outcome or result? What do they find confusing or frustrating? Does your freebie cover a certain aspect of that?
If you were to brainstorm 5-10 ideas for top issues and struggles your ideal clients face, what would they be? Pick one of them and create a free resource about it that solves one small part of the problem.
Asking your ideal clients what type of free offer they would want is also a great way to increase conversion. To get insight from your ideal clients, you can:
- Ask your ideal clients to complete a survey
- Get on a few calls with your ideal clients
- Ask questions or create a poll in your Facebook group
- Observe questions and conversations happening on social media
Some of the best free offers I’ve created were a direct result of my ideal clients expressing their needs in my Facebook group, so I highly recommend using this strategy.
3. HOW ARE YOU PROMOTING YOUR FREE OFFER?
It’s unlikely that your freebie will go viral by posting it once or twice on social media. You need to be actively promoting it. It takes time and repetition because only a small number of your followers see any given post.
There are multiple ways to promote your free offer. Here are some options:
- Share it in your Facebook group and page
- Post it on Instagram
- Do an IG story or FB story about it
- Do a livestream and share your free offer as your call to action
- Invite readers of your blog to download your freebie
You can also check out these 5 FREE Ways to Grow Your Email List and Promote Your Free Offer.
TROUBLESHOOT LACK OF INTEREST IN YOUR FREE OFFER
If you’ve created a free offer to grow your email list, but people aren’t signing up for it like you thought they would, it can be disappointing and leave you wondering what went wrong.
This is a problem I see quite a bit, so if you’re excited to learn a brand new, (and super simple), troubleshooting technique you’re going to love this week’s episode of The Wellness Business Podcast.
To recap, there are 3 questions you want to ask yourself to troubleshoot lack of interest in your free offer:
1. Is it for a specific niche?
2. What problem does it solve?
3. How are people finding out about it?
We’re digging into those three questions as well as the minimum conversion rate you want to aim for, tips for how to find out what your ideal clients want and how to spread the word about your awesome resource, so you grow your email list faster.
If you’ve ever felt frustrated or disappointed by the conversion rates of your free offers, this episode will give you lots of tips for troubleshooting and improving your offer.
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Links mentioned on the show:
Episode 28 – 5 Simple Steps to Create Your Perfect Free Offer
Links to resources: