The Face Of Content Marketing Is Changing
By: Karen Pattock
Have you heard the news? It’s official!! The face of content marketing is changing.
The reasons for the changes all revolve around one aspect… time.
We are in a fast-paced world and it’s getting faster all the time. With each new generation it seems that the demand for instant gratification grows stronger. The “I want it now” attitude has become an epidemic and won’t be changing anytime soon.
As marketers, (yes… if you own a business you’re a marketer), we must adapt to the changing demands of our clients and followers.
Of course we still need to provide outstanding quality content… we just need to do it in less time and with less words.
So what does this mean for you as a business owner?
It means that you need to break your information into bite-size pieces. Deliver it over the course of a few days rather than all at once. Also, the more varied you can be in your delivery method the more likely your audience will be to consume your content.
Rather than always writing your blog post… switch it up and do a short video or audio instead. Graphics and images are all the rage so be sure to include them to help tell your story.
Here are a few success recommendations for writing your next blog post.
- Blog posts that are 500 – 700 words tend to convert better.
- Short 1 – 3 sentence paragraphs work best.
- Include numbered or bulleted lists that stand out within your post.
- Stick with one main topic.
- Always include a call-to-action at the end of each post.
Also, here are a few resources for doing videos and audios that you can have fun checking out and can make a regular part of your content marketing.
1) A newcomer to the scene is the Vine app. It’s one of the driving forces behind this changing content culture. Vine is a mobile app that allows you to create and post short 7 second looping video clips that can be shared on social networking sites like Facebook and Twitter. Here is the link to check it out: https://www.vine.co
2) Another recent addition is InstaGram video. InstaGram videos can be 15 seconds in length and also offer a few video-editing tools so you can get your video just right. Here is the link to check it out: http://blog.instagram.com/post/53448889009/video-on-instagram.
3) This resource is for recording audio. SoundCloud has been around for a while and is super easy to use as well as post to your social media networking sites. Here is a link to check it out: https://www.soundcloud.com/signup
If you’re someone that never liked the 1,200 – 1,400 word blog post recommendation you’re probably jumping up and down right now because life just got a lot easier for you.
If you’re someone that gets in a routine and is reading this post thinking to yourself, “Why do things have to change?” then this may not be good news.
What I know for sure is that we are in a fast-paced culture that likes what it likes and as online business owners we need to adapt as the demands change. What’s that old saying, “The only thing that never changes is that everything changes.”
It’s important that you cultivate an environment that allows you to ‘go with the flow’.
Don’t let this throw you for a loop. I encourage you to implement a little bit at a time. As soon as you’re comfortable with one aspect move on to the next. Before you know it you’ll be an expert in all areas: writing, video and audio.
Just remember, it’s better to take imperfect action rather than to take no action at all! Jump in… with both feet. You have no reason not to because I’m right here to support you the entire way. LET’S GO!
P.S. Are we connected on Twitter? I would love to meet you over there to see what you’re up to. Please follow me so I can follow you back. J Here’s my link: https://www.twitter.com/KarenPattock