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The Road Less Traveled Often Leads
To The Greatest Rewards
By: Karen Pattock

Our trip to Maui has been nothing short of spectacular. It’s everything we remembered and more. We’re just one day away from our 15th wedding anniversary and plan to do one of the things we loved the most when we were here last time. Whale watching!

The Humpback Whales are migrating through right now and they are quite the spectacular sight.  From the shore you can see them breaching and slapping their tails on the water. They are very playful, so our excursion to see them up close should be AMAZING!

photo4We’ve spent the last couple of days traveling to many places that are off the beaten path. Most tourists don’t venture to the places we’ve been either because they don’t have the right transportation or they’re afraid of what they might find. We tend to be a little more on the adventurous side when it comes to taking the roads that are less traveled. It often leads us to the MOST beautiful scenery and secret locations that only a select few get to see.

Our journey has not disappointed. We’ve found many waterfalls, driven through a rain forest area and even climbed 10,023 feet on a motorcycle to the top of a volcano.

These adventures are not for the faint-of-heart. In many places you are literally driving on the side of a mountain on a one-lane road hoping that no one comes from the other direction. It’s exciting and scary all at the same time. It’s kind of like it feels at times while building your business.photo1

Yes, I’ve built many different businesses over the last 20 years, each with its own unique characteristics and challenges. Having done it before doesn’t mean that I still don’t get a huge rush when things go well or a pit in my stomach when they don’t. It’s the nature of the beast. Building a business isn’t for the faint-of-heart either.

The truth is that the one thing that I’ve learned in all my years of experience as a business owner is that no matter what challenge your facing at the moment, (internal or external), it can be conquered with a good plan and consistent action.

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Here are three important tips that will greatly benefit you as you move forward as an entrepreneur.

1)   Create a business plan that outlines what tasks you need to accomplish each day, week and month to meet your financial goals. What you need to do to get the next client. What’s your advertising budget and where do you plan to spend it. What’s your free offer and where are you promoting it. You get the idea.

2)   Once you have a plan, STICK TO IT! Writing a business plan does you no good if you don’t implement. If I could emphasize only one thing in your business that would make you a success, it would be consistency. Get your name out there, over and over again. It’s your job to get the word out that you are here to help and how what you do will make your customer’s life better. Get consistent!

3)   Find a photo5mentor that will teach, challenge & push you in the areas that you need help. Building a successful and profitable business on your own without a mentor is almost impossible. I regularly invest in a mentor. Not someone that comes and goes. It’s a person that will work with me for an entire year. She holds me accountable to my goals and dreams. One of the most important things I look for when choosing a mentor is finding someone I trust. Trust is a huge component for me in all areas of my life so it plays a big role in choosing my mentor.

On a final note, I encourage you to regularly take the road less traveled in your business. By that I mean do the things that most business owners aren’t willing to do as a way of making you stand out. Start with the three tips above.

From there, infuse every part of your business with your unique and authentic personality. You can’t be like anyone else and I wouldn’t want you to be. You can learn techniques and methods from someone else, then implement them with your own style. Do that and I promise you will find huge success knocking at your door.

Please do me a favor and scroll down to leave me a quick comment to let me know when you will implement these valuable tips into your business.

No more waiting, start today!

With much love & support,
Karen Pattock

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