The Difference Between Your Free & Paid Content and How Each Works In Your Wellness Business

The Difference Between Your Free & Paid Content and How Each Works In Your Wellness Business

Distinguishing between free and paid content can feel confusing, especially if you’re worried that your free content isn’t valuable enough or that you’re giving away all your best stuff for free. Have you ever wondered how much information you should give away for... [ read more ]
4 Reasons Why Your Copy Isn’t Converting

4 Reasons Why Your Copy Isn’t Converting

Whether you have a landing page for a brand new freebie you created, registration for a wellness workshop you’re hosting, or enrolling in your paid program, your copywriting can make or break the number of people saying yes to your offer. Let me ask you a question…... [ read more ]
Why We Decided to Switch From a Membership to a Course Program Model

Why We Decided to Switch From a Membership to a Course Program Model

After years of running an online business, there is one thing that remains constant, which is that programs and launches are fluid and you need to be open to change. Recently, we made a major change to our membership program by switching from a membership model to an... [ read more ]
The K and K Story: How Karen and Kathleen First Met, Started the Podcast and a Profitable Partnership

The K and K Story: How Karen and Kathleen First Met, Started the Podcast and a Profitable Partnership

Some of the greatest business partnerships started when two acquaintances, became friends, and then realized they had a common interest and connection that translated into a profitable business. Over the years I’ve had five opportunities to enter into business... [ read more ]
How to Troubleshoot Lack of Interest in Your Free Offer

How to Troubleshoot Lack of Interest in Your Free Offer

One of the best ways to grow your email list is to create a free offer that your ideal clients can download in exchange for their email address. It’s a win-win situation: they get a free resource from you and you get their email address for future marketing purposes.... [ read more ]