Best of: What You Need to Know Before You Run Facebook Ads

Best of: What You Need to Know Before You Run Facebook Ads

Before you run Facebook ads, there are some important foundational basics you want to understand, so you aren’t throwing your money away. Imagine for a moment that you’re standing in front of a slot machine and for every dollar you put in you get two dollars... [ read more ]
Secrets to Launching a New Facebook Business Page

Secrets to Launching a New Facebook Business Page

Have you ever thought to yourself, “Is this Facebook Business Page thing really worth my time and energy”? I mean, all your friends are connected to you through your personal profile page anyway so you might as well keep it simple and only post there. Right??? This is... [ read more ]
Kathleen’s Process for Troubleshooting a Poorly Performing Facebook Ad

Kathleen’s Process for Troubleshooting a Poorly Performing Facebook Ad

If I’m being honest I’ve had more strikeouts with Facebook ads than homeruns. In truth that’s how it is for everyone. Once you’re ready to start investing money into Facebook ads you have to be willing to do some testing before you’ll get it dialed in perfectly. When... [ read more ]
Takeaways from Social Media Marketing World 2020

Takeaways from Social Media Marketing World 2020

If you’ve never attended Social Media Marketing World I highly recommend that you make it a priority as soon as you can because it’s phenomenal. To spend three full days totally immersed in the most cutting-edge social media tips, hacks and strategies is something... [ read more ]
How to Use Facebook Ads to Turn Your Video Views into Paying Clients with Zach Spuckler

How to Use Facebook Ads to Turn Your Video Views into Paying Clients with Zach Spuckler

  We love leading by example on The Wellness Business Podcast and today we’re sharing our Facebook ads secret weapon with you. A few months ago Kathleen and I invested more than we’ve ever done before in running Facebook ads for our latest launch and we learned a... [ read more ]