How to Improve Email Delivery Rates with a 4-Week Re-engagement Campaign

How to Improve Email Delivery Rates with a 4-Week Re-engagement Campaign

Don’t you wish there was a ‘how-to’ manual that would tell you the exact steps to take to keep your email subscribers actively engaged with your weekly emails? I mean, you put in a lot of hard work to get them to subscribe and then it seems like many of them fall off... [ read more ]
5 Ways To Overcome The Email Open Tracking Issue Due To The iOS15 Update

5 Ways To Overcome The Email Open Tracking Issue Due To The iOS15 Update

When’s the last time you reviewed your email analytics? You know the ones I’m talking about – Open Rates & Clickthrough Rates Chances are if you haven’t looked at them lately you are in for a huge shock because they have inevitably dropped way down. But... [ read more ]
7 Ways To Improve Email Deliverability

7 Ways To Improve Email Deliverability

  Imagine this… It’s last June and Kathleen and I are in the beginnings stages of our latest launch when our email deliverability success rate goes down the toilet. Seriously! It plummeted big time. Approximately 20% of the emails we were sending for our brand... [ read more ]