Story Brand

On The Wellness Business Podcast we’ve always stressed the importance of having a niche and being clear in your marketing message so that you are attracting the right clients to your business and programs.

Building your unique story brand is a crucial component to the success of your wellness business.

In this episode, we’re sharing The Simple Story Brand 7 Framework, which is a framework covering 7 specific principles for creating your story brand.

In this episode, you’ll learn:

  • Why it should be your #1 priority to nail your story brand to attract your ideal clients so enrolling new clients becomes effortless
  • Two critical mistakes most small business owners make when they talk about their programs and services (and how you can avoid this in your own marketing message)
  • The Simple Story Brand 7 Framework that makes it a breeze to craft your own brand marketing message
  • That copywriting and mapping out your marketing message isn’t hard at all and when using the framework you’ll actually feel like a pro.


The idea behind the Story Brand 7 Framework is that you give your customers a path to close a story loop that is holding them back from getting the results they want. If you’re ready to make the solution you provide your clients a core aspect of your brand promise, you won’t want to miss this episode!


Don’t forget to grab your Story Brand 7 Framework Resource Guide that includes a simple exercise to help you start crafting your own story brand!


Links mentioned on the show:

Freebie – Story Brand 7 Framework Resource Guide

Book – Building a Story Brand: Clarify Your Message So Customers Will Listen by Donald Miller


Links to resources:

Wellness Business Insider’s Club

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page

The Wellness Business Podcast Instagram