social media strategy

After attending the Social Media Marketing World Conference in March, I have completely updated my social media strategy. My hope is that you will as well.

If you’re like most of us, you’ve been experiencing dismal results using Facebook and Instagram in your effort to attract ideal clients, grow your email list or enroll new customers into your coaching programs.

Based on what I learned, that’s because Facebook has changed their priorities as a company, which in turn means that we need to update how we use the tools on those platforms to get in front of our target audience.

In today’s episode of The Wellness Business Podcast, we’re recapping what we learned at the Social Media Marketing World conference in San Diego. We’re sharing the exact steps you need to take to pivot your social media strategy to take advantage of the changes.

Here’s some good news! One of the big take-aways from the sessions we attended is that building a smaller more engaged audience is actually more profitable and rewarding than focusing on the numbers and vanity metrics. Can I get a H*A*L*L*U*J*A*H?

It’s true, there has been a change in social media based on the different platforms that encourage us to build deeper relationships with a smaller audience rather than a more casual relationship with a bigger audience. In the wellness space this will work really well because health and wellness is such a personal experience.

The changes we’re sharing with you will actually simplify your social media marketing plan and best of all will allow you to start seeing engagement from your target market.

Tune in to see how to use each of these effectively and find out what to avoid doing.


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