What would you say if I told you that I could save you a huge amount of time planning, creating, and posting on social media?
In fact, I’m prepared to go so far as to say that I know how you can plan out 30 days of social media content in one hour or less each month.
Do I have your attention now? (#heckyeah)
If you aren’t consistent with your social media content, it’s likely because you either feel like you don’t have time, or you are at a loss for what tonpost on a regular basis – and maybe it’s both reasons. It can feel daunting and kind of overwhelming at times, so I wanted to share a few great ideas with you, so you don’t have to spend time wracking your brain each week, trying to come up with ideas for awesome content.
Below are three strategies you can use to plan your social media content in one hour or less.
STRATEGY 1: USE A VARIETY OF SOCIAL MEDIA POSTS
Sharing a variety of posts on social media helps keep your feed interesting and more importantly, it keeps your audience engaged and coming back for more. Think about the people you follow and why you follow them. We all get bored if we see the same types of posts on a feed over and over again, so you want to keep it interesting.
In addition to having a variety of posts, you want to keep your customer journey in mind with your content. Think of the customer journey as a sales funnel where people go from just finding out about you all the way to eventually becoming a paying client. On social media, this means incorporating posts that will turn some of your followers into clients, rather than just posting for the sake of posting. Likes and comments are great but being intentional about what you’re posting will make a huge difference in your results.
STRATEGY 2: KEY CATEGORIES TO INCLUDE IN YOUR SOCIAL MEDIA STRATEGY
Some posts should create awareness about you and your services, some should lead people to the next step with you by either joining your Facebook group, reading a blog post, downloading a free resource to get on your email list, or scheduling a discovery call, and some should directly lead to sales.
The more touchpoints people have with you, the more they get to know you and trust you, and these are the people who are much more likely to enroll in your programs.
These are the three categories you’ll want to include as part of your social media strategy. Consider these as you’re planning your posts:
- Awareness & Nurture – This is where people become aware of who you are and get to know, like and trust you. These posts can be informational or inspirational. These can also be posts that are humorous and relatable in some way.
- Lead Generation – Turning followers into subscribers by sharing your lead magnets (free offers) or inviting people to join a free challenge or Wellness Workshop.
- Sales – Inviting people to enroll in your paid programs. This will either be with a free discovery call or strategy session for 1-on-1 coaching or directly to your group online program if you have one.
STRATEGY 3: BRAINSTORM 8-12 CORE PILLARS OF CONTENT
This is a huge time saver and I learned this from a few people including Jasmine Star, Elise Darma, and Brock Johnson who teach Instagram marketing.
Make a list of 8-12 topics that are related to your services or coaching program. The key here is to use topics that tie into how you help your clients, so the more specific, the better. Using a Google Sheet for this is helpful, so you have it one place to refer to and you can continue to add more ideas as they come to you.
Once you have your 8-12 core pillars, break those up into smaller topics until you have at least 5 for each pillar (8 pillars x 5 smaller topics will give you 40 different topics. If you have 12 pillars with 5 topics, you have 60).
Here’s an example of what this could look like: If your niche is helping moms who have food sensitivities transition to a gluten free diet, what 8-12 main topics would you cover with your audience that ties into your offers and coaching programs? Consider some of the common questions you get since these can be good topics too.
- Hidden sources of gluten
- Meal planning when you’re the only one in your family who is GF
- How to avoid cross contamination in the kitchen
- How to shop GF on a budget
- Eating out while traveling
- Gluten free baking tips
- How to eat healthy while GF (some GF food is junk food)
- What to do if you consumed gluten by mistake
When you start using the pillar content strategy, coming up with content for social media will be so much easier and you can do this in one hour or less each month.
The other great thing is that it also helps you focus on topics that are centered around not just your zone of genius, but also topics that relate to your niche and the programs you offer.
Remember to repurpose your content. For example, one topic can be used for a story, a video or livestream and a static post.
If you have 8 pillars and you have at least 5 topics in each one, you are set for more than 40 days because you likely don’t post 7 days a week. Maybe you post 5 days a week, so 40 posts would be 8 weeks of content. You can add or change pillars as you go. If you can only think of 3-5, start there.
When you also incorporate the three categories mentioned previously (Awareness & Nurture, Lead Generation & Sales) with your pillar content, you’ll have so much content ready to go!
PLAN OUT 30 DAYS OF YOUR SOCIAL MEDIA CONTENT IN ONE HOUR OR LESS
I know it can feel daunting and kind of overwhelming at times to fit everything in and remaining consistent on social media is often the first thing to go when you’re crunched for time so in episode 206 on The Wellness Business Podcast we’re sharing a few great ideas with you, so you don’t have to spend time wracking your brain, trying to come up with ideas for content that your followers will love.
In this episode you’ll discover:
- Why it’s important to have a variety of posts
- The 3 different categories of posts you should include
- 5 examples of types of posts you can put on rotation every month
- How to come up with 30 days or more worth of posts each and every month
It may sound too good to be true, but you really can plan out an entire month of your posts in an hour or less each month when you learn what we are going to share with you.
Tune in to learn how.
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Links mentioned on the show:
Free Guide: Social Media Planning Made Easy
Links to resources: