Social media can be the perfect place to attract paying clients and test new business ideas but only if you are tracking your social media analytics.
One common frustration I consistently hear from clients is that social media isn’t working for them. They tell me that they are showing up, posting regularly, in some cases doing livestreams, and the results they are seeing are disappointing.
In this episode of The Wellness Business Podcast, we’re going to discuss how you can be more strategic with your social media content plan by first looking at, and tracking, your analytics. To be exact, there are three key metrics we want you to be tracking.
In this episode you’ll discover:
- The 3 key social media metrics you should be tracking each week that will help determine what content your followers want more of from you, (and what content they just don’t care about)
- How to be intentional with your weekly social media content so that every single post has a strategic goal behind it that drives your business forward
- A simple content planning technique we learned at Social Media Marketing World that has shaped our weekly social plan ever since
- How to use the 3 key social media metrics to simplify your content creation in the future, turning your daily posts into conversation and engagement starters with your followers
If you’ve been wondering how you can improve your social media marketing efforts, you’re going to want to know how to track your analytics, so tune in to learn how!
Plus, you can download the How To Improve Your Social Media Results Through Tracking & Analysis guide that shows you exactly where you can locate your analytics and what you should be looking for based on what we are teaching here in this episode. It even includes a monthly tracker sheet to help you identify trends and patterns within your social media accounts.
Links mentioned on the show:
Freebie: How To Improve Your Social Media Results Through Tracking & Analysis
Links to resources:
Wellness Business Insider’s Club
The Wellness Business Podcast Facebook Page