Do you really need an automated sales funnel to make your online business work?

If you’ve struggled to make sales and get more clients than I suspect you already know the answer to that question. YES!!!

Chances are you’ve tried a little of this and a little of that but nothing seems to create the traction you would like to see or the number of sales you would like to make. Does that sound about right? Don’t you get frustrated at times?

In today’s KarenPattock.TV training you will discover exactly what you need to know.


Marketing your business online can be overwhelming and challenging. I totally get it because just a couple short years ago I was there too. I was running around like a chicken with my head cut off desperately trying to cut out a place for myself as an expert in the online marketing world.

I was consistently posting on social media, creating compelling free offers, (one right after the other), and even designing programs that I thought my ideal clients would be attracted to. But none of it seemed to get any real traction.

I would make sales and increase my list as long as I was promoting my brains out but the minute I took a breather or went on vacation to spend time away reconnecting with my husband, the momentum would stop.

I knew there had to be a better way because people making a lot more money and running much bigger businesses than I was were doing it and they didn’t seem to be up all night clicking away on their computers.

That’s when I discovered the concept of a sales funnel. A true blue, list growing, lead nurturing, client attracting sales funnel.

When I applied myself to learning all I could and then implementing it into my business, I started to see a shift take place. When I made my first sale of $47 from an automated follow up email sequence that was running in the background of my business I was hooked! And you should be hooked too!!!

Let’s jump into the top 3 reasons why a sales funnel will increase the number of clients that purchase from you.

Reason #1: On average it takes 7-12 touch points before a new email subscriber will purchase from you. Did you know that?

With that in mind wouldn’t it be nice to speed up the process of how quickly you connect with them the next 7-12 times, which will get them closer to a buying decision?

When building a proper sales funnel you should program 5-7 prewritten emails into your email management system that will be delivered on autopilot over a period of 2-3 weeks.

Those emails, in conjunction with your regular weekly blog content, will get you to the 7-12 touches really quickly thereby getting to the sale much faster.

Reason #2: The content of the emails you write and program into your autoresponder is extremely significant.

It is through those emails that you will set the stage to actually promote your paid program, product or service.

You will do this through case studies, industry facts and figures that support what you offer and of course testimonials from past clients are always a great way to display your expertise and help a potential purchaser make the decision to become a paying client.

Reason #3: Your sales funnel needs to be a very intentional piece of your marketing plan.

It’s like having a sales associate, acting on your behalf that is spreading the benefits of working with you 24/7. Sounds good, right?

The purpose of your sales funnel autoresponder series is to help your new subscriber get to know you better, learn more about what you have to offer and get clear on the benefits your programs offer.

When all of those pieces are in place you will begin to make sales, you will have more clients hiring you and you will see your business move into the profit zone. It takes some initiative up front but it is so worth it when you see the sales coming in even when you’re not doing an official promotion.

Remember in the beginning of this training I mentioned how I was hooked on sales funnels once I made my first sale through my sales funnel email follow up sequence?

Well just imagine that happening for you. How would that feel? Pretty darn amazing I’m sure.

Building a profitable sales funnel is one of the main components I teach in my STEP Into More Profits program. In that program I take my students through the necessary steps to build their own profitable sales funnel. Not only do I teach it, I also provide examples of my own follow up email sequence so they can use it to model in their own business, making it super simple to set up in no time at all.

Today’s free giveaway for this KarenPattock.TV episode is this… I’m giving you access to one of the past email autoresponder follow up sequences that I used in one of my sales funnels. You can grab your copy by going to or texting 103download to 33444.

At the end of April I will be doing a free workshop that will go deeper into this concept. So definitely keep an eye out for that, my sisters in business, because this is such an important part of building a successful online business and I’m excited to help you get your own sales funnel up and running.

Have a great week.