Have you ever had this happen to you?
You work hard to grow your subscriber list and then life happens and you’re pulled in another direction. The next thing you know it’s been weeks or even months since you’ve sent an email and now you’re not sure what to do.
Ugh! That can be such an awkward moment.
Well my friend, it’s time to turn that frown upside down because it’s a common occurrence among coaches so you’re not alone. If you’re wondering…
- Should I give an explanation for my absence
- Do I just power through like nothing has happened
- Is it too late for these subscribers and should I start over from scratch
Recently, I received a similar question from a conflicted health coach. Here’s what she wrote:
“I have been away from my health coaching and my email list for a while (working on other projects). How do I explain my absence to my email list and reintroduce myself? I don’t want to just look like a flake. Thank you.”
This is such a great question and I can understand why she’s concerned about the way her email list will perceive her recent lack of communication.
3 WAYS TO RECONNECT WITH YOUR EMAIL LIST
As with many things in the world of business, there isn’t one correct answer so if you find yourself in a similar situation we want to offer three options to successfully reconnect with a neglected email list. We love all three of these options so choose the one that feels right to you.
#1 – The ‘like I never left’ option
Basically, for this option you pick up where you left off like you were never gone and don’t even mention your recent absence.
This is exactly what Marie Forleo mentioned. In other words, don’t make a big deal about it and don’t bring attention to it because in all likelihood your email list subscribers never really noticed you were gone because they have been so busy themselves. Just pick up right where you left off with the same type and style of content you were sending before.
#2 – The ‘explanation and inspiration’ option
For this option you jump back in with a bang by explaining where you’ve been, what you’ve been up to, and also add an inspiring message to sum up what you’ve learned.
If your absence was for a reason that brought a lesson or season of growth into your life then by all means share it with your email list in the form of an inspirational message.
I think we can all agree that unforeseen challenges in our lives can often lead to the biggest breakthroughs and growth so sharing them with others can be exactly the conversation that will bring them closer to you.
Authenticity is great in this situation. Of course, you have to feel okay about sharing what you’ve been through. If you feel uneasy about doing so then this isn’t the right option for you.
#3: The ‘exciting news’ option
This one is all about you making an announcement or sharing something exciting you’ve been working on. It can also include a valuable piece of information that will resonate with them.
This is the granddaddy of return announcement emails because it means that you will likely be quickly following up with a promotion or additional information that keeps the ball rolling. That will require additional planning and work ahead of time.
If you’ve been away working on a project then jumping back in with announcing what that is would be a great way to build momentum and get your new project off the ground.
Your email announcement message could be something like…
I know I’ve been missing from your inbox lately but that’s because I’ve been putting all my time and energy into a very special project that I think you’re going to love.
At that point, go on to tell them about your special project or announcement.
HOW TO SUCCESSFULLY RECONNECT WITH A NEGLECTED EMAIL LIST
In episode 293 of The Wellness Business Podcast, we’re sharing three great options for successfully reconnecting with a neglected email list.
- Three amazing options for successfully reconnecting with a neglected email list
- The reason why not connecting with your email list for a bit isn’t the end of the world as long as you think through your reintroduction
- An option for reintroducing yourself in a way that has the potential to actually lead to more clients
If you’re considering how to jump back in with an email list that hasn’t heard from you recently, you’re going to love our three reintroduction options.
Links/Resources mentioned on the show:
Links to resources: