Have you ever heard the saying, kill two birds with one stone? In this week’s episode of The Wellness Business Podcast we want you to be able to create weekly content that is also helping you to promote your health coaching program.
This is actually an inside look at a conversation Kathleen and I had while we were in San Diego to help her streamline her weekly free content to showcasing her done for you programs in a better way.
This episode came about because Kathleen realized she needed to be more intentional with the topics she’s covering on her livestreams, so they dovetail more seamlessly into her offers (done-for-you programs).
She loves teaching about marketing and social media, so as she and Karen were discussing this, Karen suggested that teaching about using livestream video would be a great fit for some of the topics (livestreaming involves social media and marketing).
Livestreaming is a good fit for a topic because her programs can be made even more effective when coaches add an element of live video, such as running challenge and/or running online group programs. The programs can also be made more successful when coaches use livestream video to promote and fill them, so it’s a great fit.
You want to think about how you can tie in what you like to teach about that will also lead to your paid offers in a seamless and non-salesy way, and in this episode, you’ll get ideas on how to do just that.
In this episode, you’ll discover:
- How to identify an area you like to teach that will make your offer the next step for people to feel more confident and equipped to invest in your program
- The common questions your audience want the answers to that will make them more likely to join your program
- The top 2 objections most of your ideal clients will have, and how to address them up front to enroll more clients
- What to focus on more during your discovery call with potential clients to increase enrollment
If you’re wanting to find different and unique ways to promote your programs, you’re going to love this episode. Tune in now!
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