Want to know the secret of making your program more compelling and ultimately irresistible to your ideal client?
Well friend, it’s called your program promise.
The best way to describe what I mean by program promise, is the outcome or result they can expect if they follow what you teach or implement your system.
The idea is that, first, you are very clear on what your clients can expect and therefore you’re able to make it clear to them through your emails, sales page, and social media posts so they are convinced, beyond a shadow of a doubt, that your program is going to solve their problem.
If the promise or transformation you offer is vague, general or non-existent, you can expect your dream clients to feel confused and not know that the program is for them. On the other hand, if it’s crystal clear and specific, you’ll have a lot more people signing up to work with you.
WHAT IS A PROGRAM PROMISE?
Your offer starts with your promise, but it’s important to know that your promise is NOT your coaching or your program. The promise is the transformation, or what your ideal clients get as the end result.
Without having a clear vision of what your promise is, you’ll have a hard time conveying the value and benefits of your program, especially on your sales page, videos and social media. Additionally, it will aid you in the creation of your program content since you know what the final outcome for your clients will be.
It goes without saying that this is another reason why dialing in your niche is so important. When you know who you help and how you help them, coming up with your course promise will be much easier.
If you are new to all of this, don’t let it overwhelm you – it can take some time, but figuring this out can completely change your business.
CREATE AN IRRESISTIBLE PROGRAM FOR YOUR CLIENTS
On this week’s episode of The Wellness Business Podcast we are sharing some examples of how to create an irresistible program. To get you started, here are a few key questions to ask yourself when defining your program promise:
- What PROBLEM do you help people solve?
- WHO are you solving it for?
- What transformation is expected (if they do the work)?
- What is the PROCESS that they take to get there?
There are other parts of your offer, which include a sense of scarcity or urgency, bonuses, overcoming objections and more, and we cover all of them in the Wellness Business Accelerator program, but the program promise has to come before that. If you don’t have a compelling promise, people are going to scroll on by.
Listen to this episode and learn the steps for making your offer irresistible.
Links/Resources mentioned on the show:
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