Wellness Workshops are a fantastic way to build your email list and enroll clients into your paid program. I’m sure you’ve heard me say this before but keep reading my friend because there is something below that I’ve never shared before.
It’s my tried and true blueprint for every profitable workshop I create.
The key to a profitable workshop is that it contains 6 specific elements. If any one of these elements are missing from your presentation chances are your workshop will not convert well and will ultimately result in lost sales and we don’t want that.
6 ELEMENTS OF A PROFITABLE WORKSHOP
ESTABLISH
A connection with your desired clients starts with your workshop title – which should grab the attention of your perfect ideal clients. This element is key because it weeds out the tire kickers and the people that are looking for general health advice. Remember one of the amazing benefits of hosting wellness workshops is that it is a quick and easy way to grow your email list and by creating an ideal client specific workshop title you’ll be attracting only the right people.
ENLIGHTEN
Kicking off your workshop with 3-4 qualifying bullet points establishes why they showed up, confirming that they are in the right place. Let’s face it, whenever we show up live for an online training the thing that’s always in the back of our mind is, “Is this worth my time?” Your workshop attendees will be wondering the same thing. By kicking off your workshop with 3-4 bullet points outlining the benefits of sticking with you for the entire training, you will have your workshop attendees putting down their guard and settling in for the entire training which is exactly what you want to get them ready for your program invitation.
EDUCATE
This is the meat of your workshop content – teaching, inspiring, and informing them on the topic promised in the workshop title. The key to this element is that you teach what they need to know and why they need to know it as a precursor to introducing them to your paid program. Remember, what you don’t want to do is to give away all of the “how” that you teach in your paid program. You want your workshop to set the stage for why your attendees should join you in your paid program.
ENTRENCH
Once you’re done educating on the workshop topic it’s time to entrench them in what they’ve learned by asking them to reaffirm why they showed up in the first place. You do this by recapping what you’ve taught during the workshop in a bulleted format as well as ask your attendees to share any ‘aha’ moments that they’ve had. The purpose of this element is to move them out of learning mode and into reaffirmation that spending this time with you was well worth it thereby establishing you as a valuable resource.
ENGAGE
Engaging your workshop attendees with a Q&A session is the perfect way to eliminate any fears or doubts that they may have in working with you. By giving your attendees the opportunity to ask questions and get clarification on what they’ve learned, it opens up the dialogue for you to step into a coaching role which they need to see you to be willing to invest in your paid program.
ENROLL
Now it’s time to share the next step by introducing them to your paid program and walking them through the steps to take next to enroll. This is the big finale. You’ve laid all of the groundwork and now it’s time to introduce them to your paid program. In this element you’ll use benefit statements, testimonials, case studies, and program descriptions to entice your workshop attendees to join your paid program.
Interested in learning the 3 Benefits to Hosting Monthly Workshops That Will Boost Client Enrollment?
HOW TO DELIVER A PROFITABLE WELLNESS WORKSHOP
In episode 256 of The Wellness Business Podcast we’re covering:
- The 6 elements of a profitable workshop (this blueprint has been time-tested through 200 presentations).
- A breakdown of each key workshop element and why they are important.
- How you can put this blueprint into action by creating your own profitable workshop.
- Plus, I am sharing the details of how to download my workshop blueprint for your files so be sure to grab your copy.
If you have had questions about creating a wellness workshop of your own that converts into paying clients, you’ll want to tune in to this episode.
Not quite sure where to begin? Check out these done-for-you Wellness Workshops!
Links/Resources mentioned on the show:
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