• Health Coach Business Blueprint

Starting each day with a ‘to-do’ list that feels like it’s a mile long can feel overwhelming most days and downright impossible to accomplish on others.

Have no fear my friend, because we’re walking you through our Blueprint for a Profitable Health Coaching Business this week on The Wellness Business Podcast.

Truth is, there are so many things to do as a health coach and business owner, and sometimes, you may not be sure where to start or where to focus your time.

This year I’ve been offering 1 hour one-on-one coaching spots and so far I’ve had the honor of working with seven amazing coaches. What I’ve noticed as a common theme during our calls is that many feel that there are so many things they need to be doing to build their coaching business and not enough time in the day to get it all done. I completely understand because I’ve been in seasons in my business when I’ve felt exactly the same way.

The good news is that these coaches are taking action now to create a plan to set up systems and processes so they don’t burn out down the road. #SoSmart

If you’re someone that feels like every task is important and you want to put your own systems in place to get more done in less time, I’ve got you covered


There is a lot to do as a wellness business owner, and when you don’t know where to focus your time and effort, the day goes by, and you’ve been busy, but at the end of the day you wonder what you accomplished. I’ve been there too, and I know it’s not a great feeling, so this week on the podcast, Kathleen and I have 4 strategies to share that will help.

1. Have a clear picture of what you want for your coaching business and put it in writing

Decide what you want your business to look like, including when you want to work and how you want to work. Do you want to do all online coaching, all 1-on-1 or combination of both? This is your business, so you get to design it in a way that works for you.

What do you want to earn from your business each year? Break that down into monthly goals to determine how many clients you’ll need – from 1-on-1 clients to your online group programs. We’ll cover more about this in a bit.

2. Declare Your Niche – Be clear about who you help and how you help them, so you can attract your ideal clients

Have you figured out your niche yet? This can take some time, but it will help set you apart and also help you attract the right people. This is an important part of your marketing and content strategy.

When you go from a niche that is general to content that speaks to specific people who are looking for help with a specific problem or goal they want to reach, you will stand out so much more, and that means more people will be interested in working with you.

One example of this would be saying your niche is something like:

I help women live a healthy life and feel more vibrant.

That’s pretty vague and general, right? The benefits aren’t very clear, so your followers and subscribers aren’t going to be compelled to invest in a program that doesn’t offer a specific solution to a particular problem they know they have.


I help women over 40 lose weight and gain muscle through targeted exercise programs and sustainable nutritional habits.

With this example, it’s very clear WHO you help and what you help them do.

If this is something you’re working on, and would like a little help, we covered this in detail on episode 265. The title of the episode is 3 Simple Steps to Validate Your Niche Marketing Message. We’ll include a link to it in the show notes, so you can check it out.

3. A Way to Help Clients while you also reach your financial goals – this is your offer or your coaching program(s)

Now it’s important to think about setting income goals and mapping out how you’ll reach them. While doing this, you’ll want to consider your program offers. How many programs will you have and how will you price them?

If you have a goal of $30k this year, you can reach that through different offers such as:

  • 1-on-1 coaching
  • Online group programs
  • Membership

One way to reach the $30k would be to have 20 clients at $1,000 each, (that would be $20k), and then $10k could be through your online group programs or membership program. There are many ways to reach one goal, and by mapping it out, you’ll see how to get there.

4. Marketing

Decide where and how you want to get the word out about your business. Consistency with this is important, so determine what is realistic for you right now, so you can set up a schedule that works for you.

Options for marketing your business include…

Email marketing – Most of your sales will come from email, so it’s important to grow your email list, stay in touch weekly or bi-weekly and invite subscribers to take the next step with you – book a discovery call, join a free challenge, enroll in your program, etc.

Paid ads such as Facebook/Instagram – This will allow you to reach a lot more people, grow your email list or get registrants for your workshops.

Social media – Go all in on a couple of platforms, so you can be consistent. Use different content formats such as video, livestream, graphics, photos, etc. Test what your audience responds to the most.

Hosting workshops – Online or at your local gyms, yoga studios or anywhere your ideal clients might be hanging out in your town or city.

Being a guest on podcasts to get in front of new audiences – This is a great way to reach more people, and some hosts will allow you to share about your free offer that can also help you grow your email list.

Hosting your own podcast – You can make new connections by inviting guests on your show. When you ask if they can share the episode with their audience when it goes live, this gets you in front of their audience too.

Marketing doesn’t have to be complicated, but you do want to decide which strategies you want to use and be consistent with it because it does take time and the more people see you and have the chance to learn how you can help them, the more paying clients you’ll have.

Let’s recap your Blueprint for a Profitable Health Coaching Business.

1. Set Goals – Have a clear picture of where you want to go, so you can map out a way to get there.

2. Define a Niche – Be clear about who you help and how you help them, so you can attract your ideal clients and fill your programs.

3. A Way to Help Clients – Establish your financial goals by choosing what programs you’ll offer.

4. Decide where and how you want to market your business.

Put it in writing. We like using Trello for this because you can map out everything in one place, set due dates and reminders and see everything in one place.


In this episode of The Wellness Business Podcast you’ll discover:

  • How to set clear and actionable goals, so you know where to focus your time and effort each day (this includes our process for prioritizing the things that drive revenue vs tasks that keep you busy but don’t focus on making sales)
  • A key piece to the success blueprint for all health coaches that often gets overlooked and can keep people from enrolling in your programs
  • A list of 6 proven strategies for marketing your wellness business that can be turned into a rinse-and-repeat process that will save you time
  • One of our favorite goal setting and planning apps that we use to stay organized, meet deadlines, and keep forward momentum going at all times

To learn our 4-step blueprint for your health coach business, listen to episode 350 of the Wellness Business Podcast!


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Links/Resources mentioned on the show:

6-Part Formula for Growing Your Wellness Business

Episode 265: 3 Simple Steps to Validate Your Niche Marketing Message

Links to resources:

Wellness Business Accelerator

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page