Ready to take your content creation to the next level by learning a 3-step process to repurpose content? Let’s dive in!
By adding a content creation system to your business where you create one piece of content and use it in multiple ways, you’ll be embracing the ‘work smarter not harder’ concept. This is a great way to build brand awareness without spending all of your time creating content.
How would you like to create one piece of content and use it lots of ways in your business? #yesplease
In other words, you can create one piece of content and it will be used over and over again filling many different content creation spots in your business.
Sounds pretty sweet, right?
Well if you’ve ever heard the phrase, “Content is King”, it’s because the content you create and share leads the way in attracting the right people to your business so they’ll want to learn more about what you do and what you have to offer.
Here are 3 basic steps of creating your own content strategy for attracting your ideal clients.
(If you want to dive deeper into this method with support from Kathleen LeGrys and myself, we’ll be opening the doors to the Wellness Business Accelerator Program again in September, 2021. If you’re interested in getting VIP notification of the dates and details take a moment to add your name to our waitlist by CLICKING HERE.
STEP 1: DECIDE WHAT TYPE OF CONTENT YOU ENJOY CREATING
There are 3 main types of content that you can create that have a teaching element and a call-to-cation for someone to take the next step in the customer journey with you:
- Written content
- Audio content
- Video content
Each one is effective in its own right but figuring out which one feels the easiest to you as your main format will help you remain consistent.
Written content is usually delivered through a blog, such as the one you’re reading right now.
Audio content would be something like a podcast or Clubhouse. Facebook is going to be releasing an audio format this year too. I love audio content and that’s why I love listening to podcasts and recording The Wellness Business Podcast episodes.
Video content would be the use of livestreaming or recorded video. Recorded video can include Stories on Facebook and Instagram and Reels and IGTV. You can also use recorded video when you start out if you aren’t ready for live video.
If you want to overcome your fear of live video, be sure to listen to episode 171 of the podcast where we covered this.
And on episode 188, we covered Time-Saving Tips for Creating Videos Consistently
STEP 2: DECIDE HOW OFTEN YOU WILL PUT OUT CONTENT
Now that you’ve decided which type of content will work best for you, it’s time to decide how often you’ll create brand new content. The key here is to decide on a schedule that works for YOU, not what people say you SHOULD be doing. If you only have the bandwidth right now to do one video a week – do that.
In step #3 we’re going to give a few ideas for repurposing your new piece of content. Repurposing isn’t the same or nearly as time-consuming as new content. You’ll probably only need to create new content once or twice per month based on your preference and then the rest of the time you’ll be repurposing. How often new content is necessary will depend on what that content is.
For example, let’s say you create a blog post once per month. It has 5-7 teaching points, lots of examples and screenshots, and bullet points. It’s approximately 2,000 – 2,500 words in length, (very detailed). A piece of content like this will take several hours to put together but it will only be necessary once per month. The rest of the month you’ll be breaking it down into mini trainings, social media posts, videos, etc. all driving traffic back to that one amazing blog post.
STEP 3: PLAN AHEAD HOW YOU’LL CONSISTENTLY REPURPOSE YOUR MAIN CONTENT AND HOW ARE YOU PROMOTING YOUR FREE OFFER?
Having a plan in advance of how you want to repurpose your content built into a checklist will keep on track for consistency.
You can repurpose using some of the following methods:
- Break your main content up into a 2-3 part mini-series on social and/or email
- Have your videos and/or podcast transcribed and use as a blog post
- Break it into 3 to 5 bulleted teaching points that can be used as a carousel post on Instagram or Facebook
- Turn a blog into a livestream or a livestream into a blog
- Break your content into Instagram or Facebook stories
- Whatever you’re creating should be emailed to your list each week
For more tips and ideas for repurposing content, CLICK HERE.
HOW TO EFFECTIVELY USE CONTENT TO ATTRACT YOUR IDEAL CLIENTS
We all need to create content to build our brand awareness but none of us like being on the content creation hamster wheel.
That’s why we’re sharing our process for creating a single piece of content, (blog, podcast, video, etc.), and use it again and again so we create less content all while maintaining the illusion that we’re creating new content all of the time.
Want to learn our secret? Click the play button above.
In this episode we’re sharing:
- Our 3-step method for consistently creating content that attracts your ideal clients every single week
- How to repurpose one piece of content multiple times so you show up consistently while working less
- The best way to determine what type of content feels the easiest to create so you’ll remain consistent with your content calendar
The bottom line is that people work with those they know and trust, and your content is a very important component of building that trust, so tune into this episode to learn how to effectively use content to attract your ideal clients.
Links/Resources mentioned on the show:
Episode 171 – How to Conquer Your Fear of Live Video
Links to resources: