I’m in a season of social media content creation for a new project and if I’m being totally honest, I was feeling a little pressured about what I should be posting.
I’m not sure if you remember, but at the beginning of the year I shared about a project that Mike and I were working on together. At that time we were wrapping up a full top-to-bottom renovation of a condo that we purchased in St. Augustine, Florida.
We purchased the condo not just for us, but also as an additional revenue stream as Mike moves into retirement at the end of this year. We decided to turn the condo into a short term rental. It has been a great joy sharing it with so many people since we completed the renovation.
But you know me, I’m not going to wait for the management company to do all the marketing. So I went to work!
I’ve recently finished designing the website and now I’m finally ready to put time and energy into promoting the condo on social media. This reminds me just how easy and great content can be when you follow a simple system like the one I share below.
3 STRATEGIES TO PLAN OUT YOUR SOCIAL MEDIA POSTS
“I know I should show up consistently on social media, but I don’t know what to post.”
“I want to share helpful content on social media but it takes too much time.”
Chances are you’ve said the same things.
Anytime you start something new it’s going to feel a little clunky. But it can be short-lived, especially when you have a system to put in place.
Strategy #1: Use a variety of posts
Sharing a variety of posts on social media helps keep your feed interesting and more importantly, it keeps your audience engaged and coming back for more.
Strategy #2: There are 3 main categories of posts you want to include as part of your social media strategy
1) Awareness & Nurture – This is where people become aware of who you are and get to know, like and trust you.
2) Lead generation – This is turning followers into subscribers by sharing your lead magnets (free offers).
3) Sales – This is inviting people to enroll in your paid programs.
Strategy #3: Come up with 8-12 core pillars of content
Make a list of 8-12 topics that are related to your services or coaching program. The key here is to use topics that tie into how you help your clients, so the more specific, the better.
If you have 8 pillars and you have at least 5 topics in each one, you are set for more than 40 days because you likely don’t post 7 days a week.
BONUS TIP: You can schedule your posts ahead of time with a scheduling app like Planoly which works with FB, IG and Pinterest, or Later for FB and IG. You can also Google “social media scheduling apps” and look at more options.
PLANNING CONTENT FOR SOCIAL MEDIA POSTS
Remember to repurpose your content! For example, one topic can be used for a story, a video or livestream and a static post. This is how you can plan out months of content in less than an hour.
In episode 319 of The Wellness Business Podcast you’ll discover how to plan your social media content in a stress-free way for months at a time:
- Why it’s important to have a variety of posts to keep your dream customers coming back often
- The 3 different categories of posts you should include to guarantee your posts are interesting to your audience
- 5 examples of post types you can put on rotation every month in a rinse-and-repeat pattern
- How to come up with 30 days or more worth of posts each and every month in just one hour or less, leaving time for other more important things
Learn the best ways to plan your social media content with the strategies we share in episode 319 of the Wellness Business Podcast!
Links/Resources mentioned on the show:
Links to resources: