When I was building my health coaching business there were several things I could have done better but the one thing that I did well, and set me up for success, was hosting monthly Wellness Workshops.
As soon as I hosted the first one, (which only 25 people registered for by the way), I was hooked! I knew that showing up once per month for an online workshop was my ticket to growing my email list AND filling my programs.
Fast forward 18 months, I grew my email list to 2,000 subscribers and generated $9,900 in sales during my first official launch.
I think we can agree that this is a system that works.
It worked then and it’s still working today.
And the best news of all? You don’t even need a big email list to get started using this strategy.
WHAT ARE WORKSHOPS AND HOW DO THEY BENEFIT YOUR BUSINESS
Hosting a wellness workshop is the fastest way to establish yourself as that trusted expert because you’re delivering value to your audience in real-time.
Not only can you build your email list as you’re promoting your workshop, you can also use workshops to create more meaningful connections with your ideal clients and invite them to take the next step with you without feeling salesy.
Imagine… in the first minute of your workshop, your ideal client is curious what you have to say about the topic, but is skeptical and sees you as a total stranger.
An hour later, they know, like, and trust you and see you as the best person to help them to move towards their health goals.
When your potential clients understand the real value of your 1-on-1 coaching, you can dramatically increase how much you charge per hour and how much freedom you have in your business.
Whether you’re running them online (my favorite!) or in-person, workshops give you a shortcut to freedom and flexibility.
WELLNESS WORKSHOPS: YOUR FAST TRACK TO A FULL CLIENT CALENDAR
If you’re excited about using workshops to get the word out about your business and programs but aren’t sure if you want to spend the time to create your own workshop materials I have some great news for you.
I have a library of done-for-you wellness workshops topics that are ready for you to brand as your own. You can be up and running in less than one hour once you customize the professionally designed slide deck to include your own branding.
If you’re interested in learning more about my done-for-you workshops and the large library of topic options available go to MyWellnessWorkshops.com. You ‘ll also find this link in our show notes for easy accessibility.
Also, if you’re interested in getting access to a sample workshop to see what the materials and marketing assets actually look like before you invest in one you can go to KarenPattock.com/workshopsample
Once you request access you’ll be able to check out a mini-version of one of my done-for-you wellness workshops and the marketing materials that are ready and waiting for you.
I’ve combined my experience in delivering hundreds of workshops along with my marketing knowledge and put it into a get-started ‘workshop-in-a-box’ for you.
Here’s what some people are saying:
“We’ve been using the Overcoming Food Cravings Workshop and have enrolled 3 new paying clients into our program at $2,000 each. We’ve hosted this workshop online 6 times, had 25 people register and 5 of those people booked free consultation calls. Each one of these sales is a massive boost to our revenue. The workshop seems to be a great tipping point from interest to ‘I-want-this-program.'” ~Richa Prasad & Lucy
“I recently used one of your wellness workshops as a warm-up for my 21-day challenge. I loved how easy it was to customize the workshop content into a topic that fit my audience perfectly. Now that I have figured out another use for the workshops, rather than just presenting to current Personal Training clients, I am looking forward to getting better at presenting them to create more leads into my business.” ~Rachel Crawford.
SHANNON’S BLUEPRINT FOR GENERATING $17,000 IN ONE MONTH WITH ONLINE WORKSHOPS
As you’ve learned, workshops can be an incredibly effective marketing strategy for health coaches, and our guest this week on The Wellness Business Podcast, Shannon Hansen, was using them very successfully as in-person events until the pandemic hit.
Last year during the chaos of lockdown Shannon shifted gears to pivot and take her workshops online and it has resulted in a dramatic increase in revenue. #itreallyworks
On this episode of The Wellness Business Podcast, Shannon shares her blueprint for using online workshops to grow a wellness business, including:
- How many different workshops she delivers each month
- The pricing of her coaching programs and what’s included
- The mindset shifts she had to make in order to take her business to the next level
- The results she has had by adding in a continuity program for client who complete her coaching program
- Mistakes made and lessons learned to keep making things better
- And much more!
This episode is a must-listen if you want to get a behind-the-scenes look at how another health coach is running their business and putting systems into place that scale to 5-figure months.
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“I love K&K and The Wellness Business Podcast.” <– If that sounds like you, please consider rating and reviewing my show! This helps us support more people — just like you — move toward creating the wellness business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let us know what you loved most about the episode!
Links mentioned on the show:
Episode 96 – How Shannon Enrolled 15 Clients in 45 Days
Shannon’s Podcast: Thriving Thyroid
Links to resources: