Running free online challenges can be a great way to get new clients because it allows you to gather a group of people who are interested in your area of expertise, grow your email list and then invite participants to your paid program at the end of the challenge.
In fact, I believe in them so much I run challenges and bootcamps a few times per year. I just wrapped up my 5-Day Livestream Video Virtual Bootcamp and it was a blast! (Did you join me?)
A common question that coaches ask about running challenges is how to fill them, so that they get as many people as possible joining it. The more people who join your free event, the more people you’ll have enrolling in your paid program when you invite them at the end.
5 FREE WAYS TO FILL YOUR ONLINE CHALLENGE
As you spread the word about your challenge, it’s important to focus on who it’s for and how it will help them, because people are asking themselves: Is this for me and what will I get out of it?
Here are 5 FREE strategies you can use to fill your online challenge:
1) Livestreams – Do these on your Facebook page because if your personal profile is set to private, your livestream will only show up to your friends. The livestreams on your business page will warm people up to you even before your challenge starts, so they feel like they know you, which is an important part of the customer journey (https://www.karenpattock.com/customer-journey-episode-132/).
2) Reels – Reels are great because as of right now, they get the highest reach on Instagram. You can get in front of a much bigger audience when you use trending music and hashtags that will attract your ideal clients. You don’t have to dance to get great reach on Reels – you can just do face to camera, show behind the scenes of what you’re working on or anything that will work for you.
3) Instagram stories – With stories, you will only reach your current followers, but it’s still a good strategy to use since the people who already follow you are already aware of who you are, and your warm audience is more likely to take the next step with you.
Psst… Looking for some video confidence boosters? Check out my 10-Day Video Jumpstart. It’s pre-recorded challenge, but if you’re feeling a bit overwhelmed by the idea of going live on social media, this training will be so helpful because it gives you baby steps each day to improve your video skillset!
4) Email subscribers – Even though one of the goals for a challenge is to grow your email list, you want to invite your current subscribers if you have them because going through your challenge will help deepen the relationship they have with you. I would send 5-7 emails to your current subscribers about it over a 2-week period.
5) Ask participants to share – Encourage the people who join to share it with their friends. You can expand your reach by letting people know they can share the link to join your challenge. Include the link on the thank you page after they join as well as in the welcome email they receive. You can also remind people to share it with their friends by posting about it in your challenge Facebook group if that is where you plan to run it.
STRATEGIES TO FILL YOUR NEXT ONLINE CHALLENGE OR WORKSHOP
On episode 268 of The Wellness Business Podcast we’re bringing back a popular episode and sharing 5 ways to promote your online challenge, and you can use these even if you don’t have a budget for Facebook ads.
In this episode you’ll discover:
- What strategy will 10x – 50x your reach right now, (no that is not a typo)
- Where to do your livestreams to reach the most people
- Which strategy to use to warm up your Instagram followers
- How to reach beyond your own audience to get in front of new people
If you’ve wondered how you can fill your next online challenge, tune in to learn 5 free ways to promote your challenge.
Links/Resources mentioned on the show:
Links to resources: