When is the last time you looked at your program offers?
If you’ve been wondering what the sweet spot is when it comes to how many programs you are offering your dream clients then chances are you are on the right track to making some critical decisions for your business.
It’s anyone’s guess if we are heading for a recession like the news loves to report but one thing we know for sure is that people are feeling the pinch in their bank accounts.
This means if business is slowing down for you or you’re having a hard time gaining momentum as a new coach, it’s a good time to look at your offers to see where you can make some necessary changes so that you can sell more programs.
As things continue to change, having only one way for people to work with you, such as your 1-on-1 coaching program, is likely no longer enough to build consistency into your business.
HOW TO EASILY ADD MORE OFFERS TO YOUR PROGRAM SUITE
Let’s talk about what it means to have more than one offer and what some options would be.
Most health coaches received training that taught a model of coaching clients 1-on-1. While there is nothing wrong with that, if that’s the only option you offer for your potential clients and they can’t afford it, you both lose out.
If you have at least one other way people can work with you, you will likely be able to help more people and earn more money. Below I’m going to cover 4 specific formats you may want to consider for your business.
1) Online group coaching program
This will usually have a set start and end date and you can run it a few times a year depending how long it is. If it’s 90 days, you could run it up to 3 times a year. I love this model because you can help a group of people, leverage your time and potentially earn more money because you aren’t limited by the number of hours you have for 1-on-1 clients.
To add another element to your online group coaching, you also have the option to offer an upsell of a one-on-one coaching session with you at an additional fee. So, option 1 is your group coaching program and option 2 is your group coaching with additional support from you with a one-hour call.
2) Do-it-yourself version of your coaching program
This can be a self-paced online version of your coaching program that does not include any support from you. Pricing for this would be more like 25% of your 1-on-1 coaching fees because people are doing it all on their own. The benefit of this type of offer is that you can have it on your website all the time and people can sign up for it 365 days a year, so it’s completely evergreen and adds a passive source of income to your business.
3) Monthly membership
This would be a continuity program where people pay a monthly fee to access the content you provide. With this model, you could do a deep dive on one topic each month and provide recipes and any other resources you think would be helpful and beneficial for your members. Check out my done-for-you Wellness Workshops for pre-made material to present to your members. That Clean Life and Meal Garden also make it super easy to create a selection of recipes for your clients.
Pricing on a monthly membership is typically between $29 – $49 per month, so it’s very affordable. You could include a Facebook group or other online forum for support and livestreams as part of the program.
4) A shorter program or individual sessions
If you only have a 6-month coaching program right now, you may want to consider a 90-day program or shorter one. While it’s not ideal, you can also provide individual sessions since some people may just prefer that if they need help with something that is pretty quick and easy.
You would want to price individual sessions higher than you would if people invest in multiple sessions, so there is more incentive to invest in a longer program. Single sessions can allow clients to get the chance to work with you and get to know you and they may decide they want to invest in a longer-term coaching program.
WHY ONE OFFER FOR YOUR COACHING BUSINESS IS NO LONGER ENOUGH
There are people who will be looking for more affordable options to get the help and support they need, and this is where having more than one offer comes in, and that’s what we’ll be diving into in episode 272 of The Wellness Business Podcast.
In this episode you’ll discover:
- What it means to have more than one offer for your coaching business and why now is the time to pivot
- 4 specific coaching formats to consider adding to your practice and examples of each one to make it as simple as possible to get started
- Different pricing options for your new offers that are more budget-friendly for potential clients (that can also help you scale your business)
Tune in to find out how to add at least one more offer to your coaching program suite to stay profitable and attract more clients.
Links/Resources mentioned on the show:
Links to resources: