The number one reason health coaches are struggling to get clients is because they haven’t identified a niche, or what I call a marketable ideal client.
And for 90% of the coaches that believe they have identified their niche, I’ll bet that they are struggling to get clients.
It isn’t because there aren’t people out there that need their help. It goes much deeper than that.
A common misconception that most health coaches operate under is that many believe that everyone and anyone that is unhealthy is looking for help and willing to pay for it. That couldn’t be further from the truth.
Nailing your niche is a critical piece of building a wellness business that attracts the people you actually want to work with and are willing to pay for your services. But the truth is those potential clients need to be searching for a solution and willing to invest in their transformation.
Are you wondering where to find those people? We’ve got you covered in this week’s episode of The Wellness Business Podcast.
We’re excited to share that we believe in helping you figure out your niche so much that we’ve created a mini-training spread out over the next three podcast episodes. This week is part 1 of our 3-part series on choosing a niche. We even created a companion workbook for you to download to help you work through the episode trainings with us.
There is so much to cover, which is why we are doing a 3-part series on this topic, so you have everything you need to know to finally figure out your marketable ideal client.
We often hear how confusing it is to figure out your niche, marketing message, and offer, and how to connect it all. In this episode we will be taking out the confusion and putting the “simple” back in so you have the information and the steps you need to find your ideal client.
In this episode you’ll discover:
- The difference between your niche, marketing message and offer
- The two most common mistakes we see health coaches making when identifying their ideal clients that is preventing them from enrolling clients into their paid programs
- A simple exercise you can use to determine if the niche you’ve already chosen is clear and concise, (or if the words you are using are leaving your niche up to interpretation)
- The reason that dialing in on a marketing message that clearly states who you help and the transformation you offer will be a game-changer for your business
If you’ve been wondering how you can nail your niche, then this episode is for you! Be sure to tune in and find out how you can discover your marketable ideal client with just a few simple steps.
To get clarity on your niche and dial in your marketing message so you will be attracting your dream clients, be sure to download The Niche Companion Workbook that shows you exactly what you should be doing based on what we teach in this episode.
Links mentioned on the show:
Freebie: The Niche Companion Workbook
How To Determine If Your Ideal Clients Actually Want Your Help – Part 2
3 Steps to Identify Your Marketable Ideal Client – Part 3
Links to resources:
Wellness Business Insider’s Club
