One of the most significant milestone moments ever when I was a Health Coach was the moment when I finally dialed down my niche to a simple sentence, (rather than a 10-minute speech filled with lots of ‘ands’ and ‘ums’).
Do ya feel me?
In the beginning of my Health Coach career I hated when someone asked me the question, “What do you do?”, because I knew I was going to ramble on for 10 minutes and the longer I talked the more confused they would become. 🤦♀️
I knew who my ideal client was, I just didn’t know how to say it succinctly so everyone else knew as well.
If that’s you, then stop what you’re doing right now and turn on episode 236 of The Wellness Business Podcast because we’re walking you through how to come up with a compelling niche statement formula that swiftly and concisely explains what you do. So, when someone asks what you do, you know exactly what to say so you feel confident about it.
3 SIMPLE STEPS TO NAILING YOUR NICHE
After working with and providing done-for-your resources for thousands of health coaches over the years, the number one thing we see with the coaches who are the most successful is that they have a very clearly defined niche which conveys exactly who they help and how they help them. This comes down to the problem you solve for a select group of people rather than having a general message that doesn’t resonate with anyone.
In this episode, we are walking you through our 3 P’s and 3-step formula. As you work through the formula you will also get clarity on what type of content to create and share with your audience because the more specific you are, the more you will attract the right people.
There are 3 P’s to this 3-Step formula, and we’re diving into each of them on this episode:
- People – Who you help
- Problem – The problem they have
- Process – How you help them – the solution
Once you have this dialed in, you’ll feel confident about your niche and you’ll also be able to easily communicate the answer to “What do you do?”
Tune in to episode 236 of The Wellness Business Podcast to learn more about the 3 steps, so you can finally nail your niche.
Links/Resources mentioned on the show:
Links to resources: