I recently used my knowledge of Facebook ads for a great big experiment and I just have to share with you what I did and what the results were so you can apply this technique to your life.
In case you don’t know, my hubby and I have sold our home and will be moving in the next few weeks.
It all started last April when our friend and real estate agent approached us and said “I have someone that wants to buy your home… do you want to sell?”
Crazy as it sounds we didn’t even have our home up for sale. But in true Pattock form we decided to sign on the dotted line and take the adventure of a lifetime.
We’re now at push time since the clock is ticking we’ll be substantially downsizing. We decided to do a huge moving sale as a way of getting rid of a lot of things that we won’t need in our new home.
I’m not a big garage saler so I didn’t even know how to advertise in a way that would get us traffic.
Then it dawned on me… how about Facebook ads to my local area? Hmmm… could this work?
I sat down and approached this sale like I do any marketing campaign. I outlined all of the sources of marketing I had at my disposal and took advantage of each.
Here’s what I did and my expenses incurred…
Vinyl banner on the main road announcing moving sale: $150
Newspaper classified ad that ran for 1 week: $81
Researched local Facebook groups dedicated to sales and
posted regularly for 1 week before sale: FREE
Created a Facebook event announcing the sale and used
Facebook ads to promote to my local area: $136
TOTAL SPENT $367
This was the first time that I ever did a local ad. My typical target audience is all of the United States and Canada so applying my Facebook ads knowledge to something local was really exciting to me.
Now, let’s talk about the results.
The sale was scheduled for Friday, Saturday and Sunday.
The doors were supposed to open at 9:00am but you know those die hard salers… they were here at 7:45am.
My husband, who didn’t know better, opened the garage to get something out and before he knew it he was mobbed with buyers. (I wish I had a picture of his face to share with you… it was priceless.)
Anyway Friday was a crazy scene… something like you would see when the doors open on Black Friday. No kidding.
Saturday was a steady pace all morning and early afternoon.
Sunday was a flop because it rained all day.
But here’s the great news.
Because of my marketing experience and because I approached this just like every marketing campaign, we generated just over $8,000 in sales.
So if you’re like me and you love looking at stats, that equates to a 2,180% ROI.
Say what?
Going into this sale I had no idea how to get buyers through the door. I had no idea how to advertise in a way that it would reach my target audience.
But after some consideration and turning on my marketing brain it turned out to be a huge success.
Never discount the power of Facebook for whatever you are doing in you business and your life.
It’s an incredible platform that has endless possibilities and financial potential.
Thanks for going on this journey with me. I’ll be sharing pics of our new home once we get settled. I can’t wait to share it with you.
XO
~Karen
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