The other day I was on a call with a coaching client and she shared this amazing news…
…“OOHH! Had that discovery call yesterday and nailed it!!! He was practically enrolled before we talked because of our short messenger conversation.”
I’ve had that experience many times in the past and it is an extraordinary feeling. It’s that special moment when you realize the person you’re talking to can’t wait to enroll in your program and all you need to do is give them the link to sign up. #letsgetstarted
When I was a health coach my main method for attracting and warming up ideal client leads was to host one wellness workshop each month. This single strategy set the stage for so many discovery calls that went just like the one my client shared above… the person on the other end was practically enrolling themselves into my coaching program.
That’s why I believe in workshops so much! It’s because there is something special that happens in a workshop environment when the host finds their flow and the attendees put their guard down and the synchronicity between the two is absolutely magical, and that’s why on this episode of The Wellness Business Podcast we’re sharing 5 reasons hosting wellness workshops results in more paying clients.
If more paying clients is your goal, stick around because we’re not only sharing the 5 reasons why, we’re also sharing real life examples of coaches, just like you, that are enrolling more clients and making more money than ever before in their coaching businesses using the workshop model.
And don’t forget to take advantage of 30% OFF Done-for-You Wellness Workshops by using coupon code SPRING 30. Valid until May 18th, 2023.
5 REASONS TO HOST WELLNESS WORKSHOPS TO GROW YOUR BUSINESS
Here are five reasons why hosting online wellness workshops result in more paying clients.
- Demonstrate expertise: By offering a free workshop, you can showcase your knowledge and skills to potential clients. This can help establish you as an authority in your specialty and build trust with potential clients.
- Build relationships: A free workshop is an excellent way for potential clients to get to know you and your business without feeling pressured. It also allows the host to deliver a valuable workshop filled with information that they are giving away for free so they’ve earned the right to pitch their paid program without feeling salesy or pushy. This style of learning environment can help build relationships with potential clients that can lead to future coaching opportunities.
- Create buzz: Offering a free workshop can generate excitement and interest in your coaching services, especially when you promote it through social media and by sending emails to your subscribers. When people register and attend a wellness workshop they are expecting that the host will be sharing a program enrollment opportunity with them at the end. If the workshop itself is titled in a way it attracts only the right type of clients, those that are trying to solve that exact problem, the conversion rate at the end goes up significantly.
- Upsell opportunities: Once attendees are at your free workshop, you can, and should, offer them additional services or paid programs as the next step after the workshop. When you deliver a workshop, like the done-for-you wellness workshops I created for coaches, everything you’ve shared with them sets your program up as the next step. Meaning, as you near the end of your workshop they will be thinking, ‘This is great information, now what do I do?’ If you don’t give them that option you’re leaving money on the table.
- More income through referrals: If attendees have a positive experience at your free workshop, they are more likely to refer others to your coaching business and future workshops. This can help attract new clients and co-hosting opportunities through word of mouth and referrals.
In this week’s episode of The Wellness Business Podcast –
You’ll discover…
- The 5 key factors why workshops work so well to not only attract new leads but also improve your overall enrollment rate above any other marketing tool out there
- How workshops open doors to new opportunities and income streams simply by showing up consistently to deliver valuable content once each month
- Why workshops are so powerful in the relationship-building process, resulting in immediate sales and future clients
Links/Resources mentioned on the show:
30% OFF Done-for-You Wellness Workshops
Use coupon code SPRING 30, valid until May 18th, 2023.
Links to resources:
