Have you ever wondered how many people are visiting your website? Furthermore, once they do make it there, how long are they staying? One of the best ways to make sure they stick around to explore your website is by creating a clear and concise marketing message.
If potential clients aren’t recognizing you and your programs as the solution to the problems they’re trying to solve they will look elsewhere.
Your marketing message is the key component to grabbing their attention.
Having a clear and specific marketing message displayed front and center on your website homepage is essential for the growth of your health coaching business.
Your business isn’t going to grow much if you’re just some general health coach who is offering programs that anyone could take. #stopthestruggle
Our goal in this week’s episode of The Wellness Business Podcast is to teach you how you can stand out and position yourself as the go-to expert in your niche so you’re attracting your ideal clients.
To do that, you need to develop a marketing message that actually speaks to them specifically and gets them to think… “I’m in the right place!”.
Think of your marketing message as a cross between your elevator pitch and your tagline!
In this episode, you’ll learn:
- Why having a clear marketing message that speaks to and attracts your ideal clients with dramatically improve your list building and client enrollment results
- How to develop a one-line description of who you help, how you help and the results they could get by working with so they immediately know they are in the right place and will stick around to learn more
- How we developed our own marketing message and how it impacts our client attraction and program enrollment every single day
This episode is perfect for anyone who feels like they aren’t attracting enough or the right clients, so tune in to find out how you can change that with just a few simple steps!
Want a step-by-step guide to walk you through crafting YOUR perfect marketing message? Download this free resource to walk you through the 3-step process that only takes 30 minutes (or less!): “Craft A Marketing Message That Your Ideal Health Coaching Client Can’t Resist.”
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