• Make money with coaching

My first several clients as a health coach were VIP one-on-one and I used the outline I learned through my IIN certification.

I absolutely loved working with clients and helping them reach their full health potential.

It was so invigorating.

In walking the walk and talking the talk as a health coach, I soon realized that my one-on-one program wasn’t a good fit for everyone. Potential clients had all the typical reasons… time, money, limiting beliefs.

Through those experiences I realized that I needed to take a step back and add one or two more options to my coaching offers so I could support additional clients in a way that fit their needs better.

As I just shared, there is more than one way to monetize your expertise, and today, on The Wellness Business Podcast, we’re diving into four of them.


One of the amazing things about being a health coach or nutritionist is that you get to decide how you want to help people and generate revenue. You get to call the shots and design your business the way you want.

Today we’re discussing, the 4 ways you can make money with your coaching expertise.

Option One – 1-on-1 Coaching 

The first option is the easiest and the one where most coaches start, and that’s 1-on-1 coaching.

This is your premium-priced coaching offer because it’s your time that you can’t scale – you can only work with one person at a time. You can either work with people in person or if you want to remove any geographic barriers, Zoom is a great option.

The benefit of 1-on-1 coaching is that it’s low to no tech and you get to have in-depth conversations with people to get a good understanding of their goals, desires, and struggles. When you know your ideal clients really well, it makes it easier and more effective to communicate how you help them, which is critical in your marketing.

Option Two – Online Group Programs 

The next option for generating revenue as a health coach is to run online group programs.

This allows you to leverage your time and help more people which is appealing to a lot of coaches. This could be a 30 to 90-day program or even longer if you want. A 30-day online program can be the gateway to your longer program, so it’s a good idea to include a shorter option for people who aren’t ready to commit to working with you for 3-6 months.
When I was a health coach, I did 1-on-1 coaching and online group coaching. I enjoyed them both, but I really loved online coaching because of the energy and community aspect. This was quite a few years ago before the boom of online courses and programs, so I had to fumble my way through things to figure out what I was doing.

Now, there are so many more options as far as the tech. It’s great to have a lot of options, but we also know that it can sometimes feel overwhelming when you’re trying to choose one.

Let’s look at the two levels to think about when it comes to tech options:

Level A – is to run your online program in a Facebook group or other online community like Mighty Networks. You can either do weekly live streams to cover the topics or upload pre-recorded videos and organize them by week and topic.

Level B – involves more tech where you host the program using software such as Practice Better. We love this because it’s designed specifically for health coaches and nutritionists. We host our online course through Kartra, and we really like it, but check out 3-4 options and decide which one will fit your needs the best and give it a try.

If you aren’t sure where to start, we recommend choosing the easiest option for your first go around and then uplevel after that. Don’t let tech be an obstacle to achieving what you want to do.

Option Three – Membership Site 

Another option for generating revenue with your expertise is a membership site – also referred to as a continuity program.

This is where people join and pay a monthly fee to get access to the information they want. This can be a good option for people who want a low level of access and accountability, but don’t want or need a lot of handholding like they would get with a 1-on-1 program.

A membership site can work well for options such as recipes or meal plans, workouts, monthly challenges, monthly health topics, etc. You get to decide what’s included based on the price you want to charge (and what your ideal clients would find most helpful).

The benefit of a membership site is the recurring monthly revenue. The downside is that you need to be on top of the program content creation and plan accordingly.

Option Four – DIY Programs 

The next option for generating revenue as a health coach is DIY programs. This is a DIY version of part of your coaching program where people go through the content on their own without any support from you.

This is an appealing option for potential clients who want a lower-cost option and who are good at implementing on their own. If you offer a DIY program, you want to host it in a reputable software like we covered earlier, because with DIY, people don’t have access to you as they would if it were an online group program that may be hosted in a FB group.

Then you need to decide if you only want to offer a certain program as a DIY, such as a 30-day program, or if you also want to offer this for your longer-term program.

Generally, I would recommend this for your shorter program, and then the next step would be to join one of your group or 1-on-1 coaching programs, but it’s ultimately up to you.


In episode 360 of The Wellness Business Podcast, we’re diving into 4 ways you can monetize your expertise, and we’re sharing examples of each one to give you some ideas if you’re looking to branch out and explore other possibilities for your business.

In this episode you’ll discover:

  • Four of the most popular methods health coaches use to monetize their expertise so they can support more of their dream clients
  • Options of each program format to bring each one to life in real-word examples
  • The tech required to implement each option, (which is easier than you may think)
  • Benefits of each format for you and your clients, so you can decide which options are right for you

If you’re looking to expand your reach and leverage your time, be sure to tune in for helpful tips and ideas to get started.


That’s right! You and me, on a Zoom call, for an entire hour working on your wellness business. If you’re tired of going it alone or have a hurdle you can’t seem to get over, then a coaching Power-Hour with yours truly may be exactly what you need. 🎉

Why a Power-Hour with me?

Well… to overcome whatever challenge that is holding you back from reaching your business goals.

This year I’ve helped coaches overcome the following obstacles…

  • Refine her niche to a marketable ideal client that’s actually searching for help and has money to invest
  • Define her program offers, (including raising her prices to an appropriate level based on her experience)
  • Build out a profitable and congruent funnel that attracts her dream clients
  • Plan a 90-day marketing plan, (including social media, promos & list-building)
  • Email list clean up and plan for attracting the ‘right’ subscribers interested in joining her programs vs. a more general health crowd that is just looking for free information.

On your call, we’ll strategize and you’ll walk away with a step-by-step implementation plan for quick results.

If you want to grab your spot so we can make a custom plan specifically for your business

Enter Coupon Code: 100SPECIAL to receive $100 off.

Links/Resources mentioned on the show:

Links to resources:

Wellness Business Accelerator

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page