List Building 101
Creating A Seamless Profile
By: Karen Pattock
Often times you’ll hear people say, “bigger is better”, right? Well when it comes to your email list it can be a catch 22. Sure you want a big list… but only if they are your ideal clients. Are you sure you’re building a list of highly targeted followers?
There are many companies out there that have huge lists but when it comes right down to it they have little to no engagement. The reason for that is because the people on those lists aren’t their ideal clients.
As a business owner, you’re much better off having a smaller list of highly targeted followers than a big list of ‘just anyone’.
I often get asked the question, “How do I increase engagement with my audience?” I love this question!!! It tells me that you really care about your followers and that you want to interact and have conversation with them because you really care.
As entrepreneurs it’s our job to constantly be leading and directing our followers. We must help them at every turn to know where they can find us. Don’t think for a minute that just because they found you once they will be able to do it again and again. You just need to keep showing up where they are, not the other way around.
When you’re showing up over and over again guess what happens… your engagement increases. Increased engagement means increased trust which means in all likelihood they will want more of what you have to offer. BINGO!!!
So now you have a follower that is interacting with you and they are wondering, ‘what’s their next step’? Where can they get more of what you have to offer? This is where your free offer, (ie: list building), enters the picture.
To make it easy for your clients to get to you it is important for you to include a link to your website on each and every profile you have. When your followers can flow seamlessly between Facebook, Twitter, LinkedIn, Pinterest, etc. to your website, where your free offer is waiting, you will naturally begin to steadily grow your list because of increased traffic.
Below I’ve given you a few examples so you can see exactly what I’m talking about.
FACEBOOK: Within the “About” section on Facebook I have included the entire URL to my website. As you can see it has become a clickable link which adds to the convenience of my followers to be able to move seamlessly from Facebook to my website.
PINTEREST: One more example, (although every social media profile should be set up this way). The URL is clickable making the transition from a single profile back to your website simple and seamless.
Have you also noticed that my profile picture is the same in every location as well? That’s so my followers know, beyond a shadow of a doubt, that they are staying connected to the same person in each location. (That was a BONUS TIP!)
Think of your website as your main hub and all of your social media platforms as spokes coming out of the main hub. Information flows out of the main hub, (your website), through all of the spokes, to your social media platforms. That information grabs people’s attention and creates a flow back to your website, (your main hub), where your free offer is waiting. If I had a diagram in motion you would see the arrows flowing out from your website and then back again with visitations from your followers.
This is a simple but powerful piece of your social media profiles. In no time you’ll see increased engagement and more importantly an increase in the size of your email list. It’s through your email list that you will market your products and services as offerings become available.
Now I have a question for you… Are we connected on the platforms above? I’d love to connect with you if we haven’t already. Below I’ve listed the links to the social media platforms that we discussed here today. Come follow me and I’ll be sure to follow you back! Together let’s build a successful social media network.