Today I have a very special treat for you because it will directly result in how quickly you build your email list and get new paying clients with quality lead magnets.

I’m talking about creating a lead magnet that reaches out and grabs the attention of your ideal client.

Think of your lead magnet like the front window of your online store. As people pass by, what you have in your front window will determine if they choose to come inside to see what else you have to offer or simply pass you by, (and we don’t want that).

Getting your lead magnet dialed in to what your ideal clients are looking for is key to building your business.

On today’s episode of The Wellness Business Podcast we are thrilled to have our friend and colleague, Lori Kennedy, return to the show as she shares how a strong lead magnet can provide value to you and your client and give your email list the boost it needs!

In this episode, we talk about…

  • What a lead magnet is and why your audience needs to have that free introduction to you and your business
  • Why lead magnets need to be specific and connect to the problem your ideal client is looking to solve so they will begin their customer journey with you
  • The significance of the words and language you use to promote your lead magnet, (which ultimately can be the deal-breaker to them subscribing to your email list)
  • Lori’s 3 step process for creating a lead magnet that is absolutely irresistible to your target audience
  • Lori’s top suggestions for what to include in your lead magnet so you get it dialed in right from the start

If you’re as excited as I am to learn more…just click above to listen to this high-value interview.



If you have a Facebook Group that doesn’t have much engagement and is underperforming or you’re ready to start a Facebook Group and want to do things right from the start, the March lesson of the Wellness Business Insider’s Club is perfect for you!

Just CLICK HERE to learn more.

Our March lesson is live and it’s going to be an absolute game-changer for you if Facebook groups are part of your business plan.

Our March topic is: How to Run a Facebook Group that Leads to Paying Clients

You’ll learn how to:

  • FILL your group with ideal clients
  • Get people interacting and engaging with your posts
  • Get a steady flow of new leads
  • Use your group to get insights on the best content and programs to create
  • Look at your group stats to determine what is and is not working

Learn more by CLICKING HERE. Hope to see you in the Insider’s Club.