• Higher Conversions

What would it mean to you to see your email list grow by five or even ten new subscribers each day?

Adding up to 300 new subscribers to your list each month could be a game-changer for your coaching business.

The great news is that getting these results is totally possible when you promote a niche-specific lead magnet.

Many coaches fall into the trap of creating a lead magnet that is designed for the masses for the sake of list growth vs. a niche-specific option that will only attract the right people who are perfect for their program.


Today we’re discussing, the 3-phase process for auditing your lead magnet. This is our proven approach for helping our coaching clients align their lead magnet with their niche resulting in the maximum number of added subscribers to their list each month.

Phase 1 – How to Choose a Niche

Our philosophy for choosing a niche boils down to three simple things.

  • Who you help
  • How you help
  • And the transformation that you offer

Before your dream clients can be convinced that you are the coach for them, you have to be clear about what you do and who you help. This means your marketing message must leave a potential client saying, “Yes,” this is for me, or “No,” it is not. If they are left wondering and unsure what you do, that means you have work to do.

Phase 2 – Choosing a Lead Magnet that Aligns with your Niche Statement 

We’ve found that most coaches create freebies with the intention of getting the highest number of people to download them. So, they tend to offer something more general health-related that appeals to the masses rather than a niche-specific lead magnet.

While that may or may not grow your email list more quickly, it overlooks the ultimate goal of getting the ‘right’ people on your list—those who are actually interested in what you have to offer—your coaching services or coaching program.

Phase 3 – Audit your Lead Magnet in 6 Steps

1. Is your dream client aware of their challenge, searching for a solution, and do they have money to invest? This is what we call a marketable ideal client. Will your lead magnet teach them something specific related to your paid program so that when you make an offer to join you it will feel like the next natural step?

2. Does your program/coaching services solve that challenge for them? Again, it’s important to confirm that the lead magnet you are offering is in some way related to your paid offer.

3. Is your lead magnet content connected to their challenge and can it give them a quick win? A quick win means that they can quickly and easily implement what they learn from your lead magnet and get a result that inspires them and has them excited to learn more.

4. Is your lead magnet content part of your actual program? This is the simplest way to create a lead magnet that is guaranteed to align with your program. Take a small piece of your program and turn it into a free download. A resource guide, checklist, cheat sheet, etc. are all great options.

5. Does your lead magnet title clearly identify who it’s for vs. general health? (Ask 5 friends/family to read the title and tell you what it is and who it’s for)

Here are a few examples of client-specific lead magnets:

  • 7-Day Meal Plan for Managing Diabetes
  • 10 Tips for Reducing Stress and Anxiety without Medication
  • Bloat-Free Baking Guide for Women with IBS

6. Are you promoting your lead magnet consistently and on all channels, (social bios, social posts, website home page, website popup, about me page, groups) with clear language so they are clear it is for them? If the answer is yes, is your email list steadily growing? There is no better test for your lead magnet than putting it out there to grow your list. If people are joining then more than likely, it’s dialed in, but if no one is taking action, chances are you have work to do.


In episode 353 of The Wellness Business Podcast, we’re discussing the lead magnet-niche connection. More specifically, how to audit your lead magnet to confirm it is closely aligned with your ideal clients so it’s an attractive way of getting them on your email list.

When we work with our health coaching clients, we often help the coach make tweaks that not only quickly attract their dream clients but also improve their overall list-building conversion rates within 30 days.

Exciting, right?

That’s why we thought it would be a good idea to share our audit process with you this week on the podcast so you can quickly do your own audit to improve your list-building results.

In this episode you’ll discover:

  • How to determine your niche to ensure clarity on who you help, how you help, and the transformation you offer
  • The key to aligning your lead magnet by choosing one that specifically resonates with your niche audience, serving as a stepping stone toward enrolling in your coaching program
  • Our 6-step audit process that you can use to evaluate your lead magnet against five key criteria: awareness of client challenges, relevance to your program, the potential for quick wins, connection to your program, and clarity in title and promotion
  • The key to monitoring your results for consistency and conversions

Tune in to find out how you can audit your own lead magnet and take the necessary steps to improve it for higher conversions.


That’s right! You and me, on a Zoom call, for an entire hour working on your wellness business. If you’re tired of going it alone or have a hurdle you can’t seem to get over, then a coaching Power-Hour with yours truly may be exactly what you need. 🎉

Why a Power-Hour with me?

Well… to overcome whatever challenge that is holding you back from reaching your business goals.

This year I’ve helped coaches overcome the following obstacles…

  • Refine her niche to a marketable ideal client that’s actually searching for help and has money to invest
  • Define her program offers, (including raising her prices to an appropriate level based on her experience)
  • Build out a profitable and congruent funnel that attracts her dream clients
  • Plan a 90-day marketing plan, (including social media, promos & list-building)
  • Email list clean up and plan for attracting the ‘right’ subscribers interested in joining her programs vs. a more general health crowd that is just looking for free information.

On your call, we’ll strategize and you’ll walk away with a step-by-step implementation plan for quick results.

If you want to grab your spot so we can make a custom plan specifically for your business

Enter Coupon Code: 100SPECIAL to receive $100 off.

Links/Resources mentioned on the show:

Wellness Business Accelerator VIP Waitlist

3 Simple Steps to Nailing Your Niche

Create an Irresistible Client-Attracting Freebie in 60 Minutes – A Lead Magnet Template for Coaches

Links to resources:

Wellness Business Accelerator

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page