If I asked you how much time you’re spending on social media each week, what would your answer be? Maybe you have the same answer as many of my followers.
I asked that exact question a couple of weeks ago on my Facebook biz page and the answers were all the same… “Way too much!” #beentheredonethat
If you’re feeling like you spend too much time on social media, (and aren’t getting the results for your business that your effort should equate to), then this week’s episode of The Wellness Business Podcast was created just for you.
This week we’re going to help you get more strategic with your time on Instagram, all while getting better results, (and the best news is these same strategies can be applied to other social media platforms).
4 STRATEGIES TO LEVERAGE INSTAGRAM IN YOUR WELLNESS BUSINESS
Even though algorithms change, and our organic reach may be lower, social media is still one of the easiest ways people can find out about you, and when you have the right pieces in place, they can also become email subscribers and clients.
In order for this to happen, there are a few important pieces you want to have in place, and that’s what we’re going to cover today.
Whether you use Instagram, Facebook, LinkedIn or something else, the same principles will apply, so if you aren’t on Instagram yet, you will still come away with some ideas you can implement right away.
1) HAVE A CLEAR BIO THAT HIGHLIGHTS WHAT YOU DO AND WHO YOU HELP
You want to include who you help and how you help them, and keep it short and sweet, while leading them to a free resource in your bio link where they can learn more and find out more about you.
Using Linktree for multiple links in your bio is great, including your FB group, a free resource, a blog post that leads people to another step (your group, a freebie, etc.) your podcast, your services page, and book a call page if you have one.
Your bio link is a powerful tool in the customer journey, so be strategic with it. Don’t have a ton of links because it’s overwhelming to most people; you want to showcase your most important resources, so keep it to no more than 10. I usually have between 8-10 and they include links to:
- One of my freebies
- My FB group
- The podcast
- A blog post (I switch these out every week or two based on posts I share in my feed)
- My wellness workshops
- Any other promotions or offers I have going on
If you haven’t used LinkTree yet, it’s great because it allows you to use your one IG bio link to go to multiple web pages or URL’s instead of only using the one bio link that you have to change out based on what your posts are about. The free version is fine to get started. You can check out my IG profile at KarenPattock to see what I’m talking about if you aren’t sure.
2) PIN POSTS TO THE TOP OF YOUR PROFILE THAT WILL HELP PEOPLE SEE WHAT YOU’RE ABOUT AND ALLOW THEM TO TAKE THE NEXT STEP
This is a really cool feature and I know a lot of people are not using it yet. As of a few months ago, you can pin up to 3 posts to the top of your feed which means they will be the first photos or videos (including Reels) that show up as soon as someone visits your profile. The goal is to keep people on your account as long as possible to learn more about you, so this works well when you are strategic about using it.
You want to be intentional with this and use that valuable real estate at the top of your profile/grid for posts that will lead people to a next step with you such as:
- A freebie to grow your email list
- A popular blog post or podcast episode to help people get to know you (that also links to a freebie or next step if possible).
- A post that shares a tip and leads folks to joining your FB group to learn more
- A Reel or other video that allows people to instantly get to connect with you (the video would ideally lead to another step such as read a blog post, listen to your podcast, download a freebie, etc.)
- A post that shares helpful tips and include a “click the link in my bio” to learn more – or “click the link in my bio” to shop for _______.
3) USE STORIES TO SHOWCASE YOUR PERSONALITY AND SHARE BEHIND THE SCENES OF YOUR LIFE AND YOUR BUSINESS
People want to get to know YOU – not just stuff about your business – that gets kind of boring, and if all you share is business stuff, your views will likely be low. When people find things that you have in common with them or things they find interesting, they feel like they’re building a connection with you. Have you noticed that your story views are so much higher when you share more personal stuff? It makes sense when you think about it because we all want to see what other people are up to and check out behind the scenes stuff.
While we were in Florida, doing our condo rental renovation, I shared a lot of the behind the scenes of the progress, and the views were super high, but it doesn’t have to be anything major either. Where did you go for a walk today? How are you solving a current problem or dilemma? What would resonate with your followers? People enjoy just seeing ‘real life’ – I know I do, and you probably do too. Look at the types of stories other people share and see what you like and what you are drawn to and use that for inspiration and ideas for your own.
4) HOW TO USE INSTAGRAM TO GET CLIENTS
- Share posts that invite people to work with you. This may seem obvious, but you would be surprised out how often we see coaches who aren’t doing this, and they wonder why no one is signing up to work with them. You have to let people know what you do, who you help and directly invite folks to the next step – book a call, purchase a product, join an online group coaching program, etc.
Video works very well for this. Feature a client success story and the CTA at the end is to book a free call. You can also do this by sharing a tip or busting a myth or sharing common mistakes you see, and CTA is to book a free call. - Share content that showcases common struggles your clients have and how you help them. If you haven’t had clients yet, you can share struggles you or people you know have had. The CTA for this type of post would be to either book a call with you or join one of your programs.
The question that usually comes up is how often to promote booking a call, or joining a program, and while there isn’t a set rule on this, the 80/20 rule is a good guideline, so share value 80% of the time and promote about 20% of them time.
GETTING MORE SUBSCRIBERS AND CLIENTS USING INSTAGRAM
In episode 290 of The Wellness Business Podcast we are covering 4 ways to turn Instagram followers into email subscribers and paying clients.
Here’s what you’ll discover in this episode:
- How to use your Instagram bio to stand out and attract your ideal clients much more consistently
- A simple but overlooked strategy that can have visitors and followers bingeing on your content and helping them get to know you more quickly
- Which types of Instagram stories get the highest views and how to incorporate this into your content strategy for higher engagement
- Easy ways to get new email subscribers using simple strategies that offer big results
- How to turn some of your followers into paying clients without ever feeling salesy
Tune in to find out how to turn more of your followers into email subscribers and clients.
Links/Resources mentioned on the show:
Links to resources:
