Every social media platform has its own unique format, language and way of engagement. Of all the platforms, Instagram is probably the most unique so having an Instagram bio that defines the exact ideal client you want to work with is key to your growth on the platform.
More than likely you’ve noticed that Instagram is quickly becoming an important social media platform for health coaches, nutritionists and fitness pros as a way of attracting and connecting with their ideal clients.
If you aren’t currently active there, I encourage you to give it a whirl.
To get the most out of Instagram, you need to make sure your bio is fully optimized to attract your ideal clients.
Recently, we did Instagram Bio Audits for our members of the Wellness Business Insider’s Club and our members thought our process was so valuable that we decided to share it with you!
Think of your bio like your business card. It’s a mini commercial for your business.
In this episode you’ll learn:
- The 3 key components that you must include in your Instagram bio to attract your ideal clients, (think of it like your mini business card)
- How to expertly craft an Instagram bio that converts viewers into followers
- The importance of a bio that has simple, clear and concise messaging with a specific call to action so your ideal clients know they are in the right place and what their next step is in their customer journey with you
- …plus 3 extra must-haves that will make you stand out among others on Instagram, (these are game-changers and so easy to implement)
If you feel like you aren’t attracting your ideal clients to your Instagram account, chances are you need to optimize your Instagram bio, so tune in to learn what you need to include in yours!
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