What would you say if you had a simple formula for all of your sales pages to increase program enrollment?
One of your dream clients lands on your program enrollment sales page and from the minute they read your opening headline that can’t pull themselves away.
They feel like you’re speaking directly to them.
They’re convinced that you know exactly how they are feeling and what they are experiencing.
And best of all, they can’t wait to learn more so they can enroll immediately.
Sounds amazing, right?
That can be your reality when you discover that every high-converting sales page has one thing in common and without this ingredient you will most definitely lose sales and leave money on the table. (And we don’t want that to happen.)
It’s the ingredient that almost guarantees that your reader will stay on the page to learn more about your program or service. Since you spent so much time getting them there, let’s make sure that they have the best experience possible.
YOUR SALES PAGE HEADLINES CAN MAKE A HUGE IMPACT ON INCREASING PROGRAM ENROLLMENT
The #1 thing that needs to be included on your sales page to increase program enrollment is a high-quality headline and sub-headline.
The purpose of these 2 sales page ingredients, that go hand-in-hand, guarantee that the reader immediately knows they are in the right place. BOOM! Now you have their attention.
The headline and sub-headline on your sales page should let the reader know who the program is for and the problem it will solve.
The headline is what will draw people in to want to keep reading, so that should always be at the top of the page (followed by the sub-headline that gives a little more information for people to self-select if what you’re offering might be for them).
THE #1 THING TO INCLUDE ON YOUR SALES PAGE TO INCREASE PROGRAM ENROLLMENT
If you’d like specific examples of headlines that can increase program enrollment, you’ll want to tune in to episode #230 of The Wellness Business Podcast.
In this episode you’ll discover:
- The #1 thing to include on your sales page to increase program enrollment that leaves your reader excited to learn more
- Two wellness examples of great headlines and subheadlines to assist you in writing your own high-converting sales page
- The key to get any reader to stay on that page to consume more of the information is to grab their attention immediately with a client-specific headline and sub-headline, (you did all the work to get them there, now let’s make sure they stay)
If your sales page hasn’t converted the way you’d hoped, you’ll want to stick around to find out the number one most important thing to include on your sales page to increase program enrollment. Learn our proven formula for writing better headlines.
Listen in now!
Links/Resources mentioned on the show:
Links to resources: