Having an email list is one of the most valuable assets of a health coaching business. It provides a direct way to communicate with your audience and convert them into paying clients.
But building an email list can be a challenging task, and many business owners struggle to increase their subscriber count each month.
Your email list isn’t a vanity metric that ranks you among your peers. Instead, it’s the most valuable asset in your business and should be nurtured each and every day.
FACT – The people on your email list will convert into paying clients at a higher rate than any other marketing medium, including social media.
This week, on The Wellness Business Podcast, you’ll learn how to increase new email subscribers every month, so you are consistently welcoming new people into your ecosystem.
STRATEGIES TO GROW YOUR EMAIL LIST
Email list building is an essential part of any successful online business. It’s the most effective way to nurture leads and build relationships with potential clients. Your email list is a direct line of communication with your audience, and it’s a valuable asset that you own.
Unlike social media platforms, your email list is not subject to algorithm changes, and you have complete control over your messaging. Let’s go over some strategies you can implement to grow your email list.
Your free offer must include what your dream clients want and need. In other words, your free offer should be aligned with your niche and should provide a solution to a problem that your target audience is facing. This will attract the right people to your email list and increase the chances of converting them into paying clients.
Social media is an effective way to promote your free offer and attract new subscribers. However, it’s essential to choose the right platform and share your offer consistently. This episode provides specific examples of how to share your free offer on social media to get the biggest results for your time.
Avoid the common mistake of promoting your freebie without a clear call-to-action. Instead, provide a clear and compelling reason for your audience to sign up for your free offer. This could be a solution to their problem, a discount on your products or services, or access to exclusive content.
Boost opt-ins for your lead magnet by including a clear and concise message in your social media posts. Niche-specific messaging is critical because it’s the first impression your potential subscribers have of your business, and it determines whether or not they will sign up for your email list. Your lead magnet landing page should clearly communicate the value of your free offer and what your subscribers can expect from you regarding content and communication.
HOW TO INCREASE NEW EMAIL SUBSCRIBERS EACH MONTH
In episode 301 of The Wellness Business Podcast, you will learn how to increase new email subscribers every month.
In this episode, you’ll discover…
- What your free offer must include in order to attract your dream clients and get high conversions
- Where to share your free resource on social media each month, including specific examples so you get the biggest results for your time
- A common mistake to avoid when it comes to promoting your freebie and what to do instead to get new subscribers each and every month
- What to include in your social media posts to boost sign-ups for your lead magnet
When you incorporate what we share in this episode, you will be pleasantly surprised at how many more subscribers you’ll be welcoming each and every month.
Links/Resources mentioned on the show:
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