One thing that I’ve learned over the years of coaching and mentoring health coaches is that it can often be a challenge for them to commit to one specific ideal client identity.
And, often, when they do choose a niche, they choose an ideal client that either doesn’t want their help or aren’t reachable through online marketing.
You see, choosing a niche is more than who you want to help. It’s also about verifying that the people you want to help ALSO want and can afford your help.
If you have chosen a niche you feel excited about, then let’s get you set up for success. On this week’s episode of The Wellness Business Podcast we are sharing: How To Determine If Your Ideal Clients Actually Want Your Help
One of the best ways to figure out what your ideal client wants and if they are willing to invest in their transformation is to ask them. When it comes to determining where you should focus your time and energy for your niche there is no one better to ask than your ideal clients.
There have been a number of times when I thought I knew exactly what I should put into a freebie or paid program only to find out later, after doing all the work, that I was off the mark. Sometimes by a little and sometimes by a lot.
Below I’m sharing 5 ways that you can connect with your ideal clients to get more information from them and learn if they actually want your help.
5 WAYS TO DISCOVER IF YOUR IDEAL CLIENTS ACTUALLY WANT YOUR HELP
By now you should know how important it is to better understand what your ideal clients want. You also know the best way to get feedback is by asking your ideal clients so you confirm you are moving in the right direction. Let’s dive into the five strategies you can use to connect and hear from your ideal clients.
1) SurveyMonkey.com is a great tool that is easy to use and allows up to 10 questions with a free account. It’s easy to create a survey and then post about it on social, email it to your list, and link it to your IG bio to get a solid number of responses. Use the free Niche Companion Workbook to see a list of done-for-you survey questions that will help you get your survey out to your ideal clients sooner rather than later.
2) Polls (FB Group and InstaStories) are extremely useful tools that allow your followers a quick and easy way to give you feedback without leaving the social platform that they are on, which means you’re likely to get more responses. While a poll may not be as in-depth as a survey it’s a fabulous way to ask a series of questions over a short period of time, that when compiled, the information is just as informative as a survey. You can still get great feedback and information this way.
3) 3 question survey when joining your Facebook group. It’s easy to add a 3-question membership survey/requirement to your Facebook group so whenever someone requests to join they must give their answers. One of the questions can be: What is your biggest challenge with __________. (Fill in the blank with something specific to the niche you are trying to attract. For example: What is your biggest challenge with being gluten-free? Or, what is your biggest challenge with detoxing from sugar?)
4) Email, (click reply) – Whenever someone opts in for one of your freebies you can add something in the body of the delivery email or a PS that says “Click reply to this email and tell me what your biggest challenge with _______ is.” You’ll be amazed at how many people will actually write back.
5) One-on-one calls – People love sharing their opinion so it’s always a great option to hop on a 15-20 minute call with someone you believe is your ideal client to dig into what they are experiencing so you can learn more of what they want and the language that they use. This is not a discovery or sales call. It’s informational only and should be presented that way when you send out your calendar link. Typically, this would go out to a very warm audience like your email list or your Facebook group.
BONUS TIP: Survey your audience after every workshop, challenge, jumpstart, or program you run. This will not only give you excellent feedback on the content you just delivered, but it will give valuable insight about what your ideal clients are struggling with and what they could use more or less of in your offers. Learn more HERE.
DO YOUR IDEAL CLIENTS WANT YOUR HELP?
My goal is to give you 5 strategies that you can deploy in your own life to avoid burnout altogether. And if you’re someone that feels like you’re in the midst of a burnout experience right now, these
Once you know what your dream clients want and have verified that they actually want your help, you’ll have a much easier time with your marketing message, growing your email list and enrolling people into your coaching programs because you’ll be able to give them exactly what they want.
On episode 224 of The Wellness Business Podcast, you’ll discover:
- How to figure out if the niche, or ideal client, that you have identified actually wants your help and if they are willing to invest in a solution
- The signs to watch for from your potential clients that tell you if they are a prime candidate for your coaching services and are willing to pay for it
- How to fine-tune your marketing to identify your sweet spot so you are only attracting the people that are looking for a way to solve their problem
- 5 ways you can connect with your ideal clients to get more information to learn if they want your help and if so, what they want
Tune in to this week’s episode to learn how to determine if your ideal clients are the right fit for your programs and services.
Cheers to clients that actually want your help!
Links/Resources mentioned on this episode:
Episode 163: The Difference Between Your Niche, Marketing Message, and Offer
Links to resources: