3 Easy Steps To Your Ideal Branding Message
Are You Building An Anonymous Brand?
By: Karen Pattock
Branding, marketing, list building, client attracting…. it’s all in a days work as an entrepreneur, right? So here’s a question for you… Are you branding your marketing or marketing your branding? It’s kind of like the age-old question… what came first, the chicken or the egg?
When you decided to become a business owner I’m sure your first thought wasn’t, “Oh boy, I can’t wait to dive into marketing and branding.” Your first thoughts probably were more in the realm of being able to make your own hours, influencing the world with your message and expertise as well as having more control over your income.
Let’s face it though, as an entrepreneur marketing and branding are part of the whole package. It’s important that you spend time and resources getting your name out there. If you’re not promoting your products, programs and services how in the heck are new clients going to find you?
So what exactly is your brand? Have you thought about it?
The dictionary says that a brand is ‘a product, service, or concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and marketed.’
In the health, wellness & fitness industry, (the clients I serve), I would argue that YOU are your brand. Yep… hands down, you are your own brand.
It doesn’t matter if you’re a health coach, yoga instructor, fitness trainer, sell essential oils or a chef that teaches healthy cooking, YOU are your brand. Behind each one of those professions, (and so many more in the health and fitness industry), you are the face of the product, program or service that you provide.
So let’s dive into three extremely important branding tips that you should be adopting into your business today.
Important Branding Tip #1 – When naming your business and purchasing your URL feel free to just use your name, ie: AmandaSmith.com. If you choose something a little more creative, remember that all of your marketing efforts must put you and your face in the foreground. (No hiding behind a logo.)
Important Branding Tip #2 – It’s fun to have a logo designed and use it within your marketing materials, however, unless you are a huge well-known corporation you should never use your logo as your profile image on social media platforms. People want to connect with people, not a logo graphic, (no matter how well designed), so be sure to post an image of your smiling face.
Important Branding Tip #3 – Be consistent! I encourage you to use similar photos of yourself on each platform, (better yet… the same photo). Be conscious of the fact that someone may be viewing your profile on multiple platforms and it’s up to you to help them feel reassured that they have the right person and are in the right place. Take the guesswork out of it for them so they can spend their time looking at what you have to offer instead.
Like I said, people want to connect with people. Once someone connects with you and starts to get to know you better they will begin to develop a loyalty to you and your brand. The main goal is always to attract your ideal clients by branding and marketing yourself in a way that showcases your area of expertise.
So here’s the thing… I want to connect with you! Are we connected on Facebook? Have you liked my business page and have I liked yours? Let’s find out. Click the link below to go to my Facebook page. If you haven’t liked it yet then please do so. THEN, leave me a message with the link to your Facebook page. I’ll be sure to drop by, check out your page, (and your branding <wink wink> and give you a “like” while I’m there.
Have specific questions about branding? You can leave those on my Facebook page as well. I’ll be sure to answer and you may even be featured in an upcoming blog post or KarenPattock.TV episode!
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