When I was first starting out as a Health Coach I was constantly trying to figure out which marketing actions I could take that would move the needle the most in my business resulting in the most client enrollments.
In other words, what actions could I implement that would have the most impact on building brand awareness for me and my programs, would grow my email list the quickest, and most importantly, would result in the most people enrolling in my paid programs.
I knew that social media would play a role in accomplishing my goals but I also knew that it was a passive ‘sit-and-wait’ approach and there had to be something that was more robust and would get results more quickly.
That’s when I discovered and tapped into the power of hosting monthly online workshops. This approach was the perfect combination of client attraction, nurturing, and program enrollment opportunity – all in one!
Once I got consistent with delivering monthly workshops, I grew my email list from 0 to 2,000 subscribers in 18 months.
When I launched my first group program, 54 new clients enrolled and I generated $9,900 in sales. I was on to something that was working in a BIG way!
I’m excited to share with you 3 benefits of hosting monthly workshops that will boost your client enrollment.
3 BENEFITS OF HOSTING MONTHLY WORKSHOPS
Wellness workshops are one of the best, easiest, and most cost-effective methods to attract, nurture, and convert your dream customers into paying clients.
A workshop is the perfect tool to build trust and also paint a picture for your attendees of what life for them looks like after enrolling in your paid programs. Making an offer to invite them into your program will be easy, because they have already experienced what your teaching and coaching style is like.
1) Build know, like, trust factor
In any good plan you have to learn how to walk before you can run and the same is true for enrolling clients into your paid program. Before they will pull out their credit card to become a paying client you first need to attract them and build the know, like, trust factor with them.
Trust is one of the most important aspects of making the sale and workshops quickly speed up the process of helping someone get to know, like, and trust you.
2) Opportunity to make offers
The next benefit to hosting a wellness workshop each month is that it gives you an opportunity to make an offer.
Whether your call-to-action at the end of your workshop is to book a discovery call with you or to join your program, the fact that you showed up and spent an hour with your attendees earns you the right to give them an offer. And now you know that they are already interested in learning about it, from YOU.
3) Consistency promotes word of mouth advertising
When you show up monthly to host a wellness workshop, you are showing potential clients that you’re serious about helping people. Consistency breeds momentum. Soon, those potential clients will be your biggest fans.
You’ll find that people start recommending you, which means that you’re getting ‘word of mouth’ advertising. There is no better type of advertising – it’s free and comes with their personal recommendation to work with you.
EXCITED ABOUT DOING MONTHLY WORKSHOPS? LET ME HELP YOU GET STARTED RIGHT NOW!
If you’re excited about using workshops to get the word out about your business and programs but aren’t sure if you want to spend the time to create your own workshop materials, I have some great news for you.
I have a library of 15 different done-for-you wellness workshops that are ready for you to brand as your own. You can be up and running in less than one hour once you customize the professionally designed slide deck.
If you’re interested in learning more about my done-for-you workshops and the 15 topic options available go to MyWellnessWorkshops.com.
Also, if you’re interested in getting access to a sample workshop to see what the materials and marketing assets actually look like before you invest in one you can go to KarenPattock.com/workshopsample.
HOW MONTHLY WORKSHOPS GROW YOUR BUSINESS
In episode 320 of The Wellness Business Podcast you’ll realize the benefits of hosting a monthly workshop to grow your business:
- Why hosting a monthly workshop works so well to boost the know, like, and trust factor between you and your email subscribers and followers so that they are moving through their customer journey with you more quickly
- How leading workshops is the perfect approach to sales that never leaves you feeling salesy or spammy
- The natural, and free, side-effect of hosting workshops that boosts your overall credibility as a coach leading to even more people enrolling in your paid programs
If you’ve wondered how wellness workshops can benefit your clients and business and how you can deliver them monthly with less stress, then listen to episode 320 of the Wellness Business Podcast!
Links/Resources mentioned on the show:
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