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Happy New Year!!! 🎊

It’s a brand new start to a brand new year.

AND…. I’m ready for it! How about you?

And what better way to kick it off than by discussing a new topic this week on The Wellness Business Podcast that could move your business forward in 2024 more than any decision you’ve made so far.

I’m talking about hiring a business coach to help you build your wellness business.

If you’re feeling like that is on your list of “to-do’s” this year, you won’t want to miss this episode.

Making the financial and time investment in a business coach can be the path forward to reaching your goals more quickly and with more clarity. It’s the idea that working with someone who has gone before you has the organic effect of shortening your learning curve and getting you to the finish line to reach your goals more quickly than if you tried to go it alone.

I’ve hired several business coaches over the years to work with me privately and in most cases it was exactly what I needed and the results were phenomenal, (except the one time when it didn’t go so well, which I share more about in episode 342 of the Wellness Business Podcast).

Kathleen and I recently wrapped up our fall session of the Wellness Business Accelerator program and realized that some of our students had worked with private business coaches who gave them really bad advice. Ugh!

Ultimately that advice set their businesses back by months and in some cases even years. That’s why we knew we had to share this valuable information about hiring a business coach on the podcast with you so you don’t hire one that isn’t perfect for you and your needs/goals.


I’ve created a brand new resource for you if you’re thinking about hiring a business coach that you’ll absolutely want to download. It’s called: How to Hire a Business Coach – Your 5-Point Checklist

Even if you’re not 100% ready to proceed right now it’s a great resource to prepare you ahead of time so when you feel the time is right you’ll have your ducks in a row. You can grab it by clicking on the button below.


There are many reasons to hire a business coach and depending on your top priorities, some coaches will fit your needs better than others at that moment.

Before you start your search for that perfect person it’s important for you to be crystal clear about what you want to accomplish.

Before you look for a coach:

Before looking for a business coach to support your goals, make a detailed list of the top 3-5 things you want to accomplish with their help. The clarity you receive from doing this exercise will be invaluable to you as you narrow down your options for choosing the right person with the right skill set.

Business coaches are no different than virtual assistants or health coaches for that matter. They all have their specialty. Look for the one that most closely meets your needs based on the top 3-5 goals you’re trying to accomplish, and has experience in what you’re looking to achieve.

Once your list is made and you’re clear about your top goals for working with this coach, it’s time to get to work making your selection.

Here is a 5-point checklist to take you through this process.

1) Do your research & look for social proof

Explore multiple coaching options and consider interviewing potential coaches to determine if they are the right fit for you. Check their references and testimonials to confirm they’ve gotten results in the past with other clients. Specifically look for statistics and measurable results that demonstrate how they help their clients succeed. Do they have social proof of what they are promising to help you achieve should you decide to hire them?

2) Must be a collaborative relationship

Remember, a coach is someone to guide you and offer recommendations. They are not your boss!!! It is not their place to make final decisions or have the authority to tell you what you can, and cannot, do in your own business.

This person should be someone you trust and feel open to talk to about every aspect of your business. Remember, coaching isn’t all about mechanics, sometimes there is mindset coaching involved so being able to speak openly is important. Confirm that they are willing to be in a collaborative relationship with you vs. a dictatorship.

3) They must have industry experience

In your specific situation, this means that they must have experience in the health and wellness space. The health and wellness industry is a very unique business niche and often, if the coach has not worked in this industry, can give bad advice that will actually slow your progress.

An example of this would be choosing a niche, (we call this your marketable ideal client). Someone outside the health and wellness space may tell you to generalize your niche and not become a specialist but that’s bad advice. That may work outside of the health and wellness space but is not a formula for success inside our industry.

Verifying that the coach you’re considering has experience in the health and wellness industry is a critical component for reaching your goals and having the best possible coaching experience.

4) They must be a great communicator

The best coaches are those that listen to their clients and do their best to help them reach their goals, (like you do with your clients). The best business coaches listen to your ideas, determine the fastest way to reach them and are a partner with you through to the finish line.

They are action-oriented and do their best to provide you with step-by-step feedback of what you should do next to accomplish your goals. They give recommendations, not orders, on topics and outcomes that you’re trying to reach.

Ultimately, they need to be a great communicator and someone you feel comfortable working with. Someone that can clearly convey their recommendations in a way that makes sense to you.

5) What would success look like to you

It’s important for the business coach to acknowledge your goals ahead of time and communicate a plan of action so you know they are a good fit. You’re looking for a plan from them that will meet or exceed your goals.

It’s good to set specific milestones and metrics before officially hiring them and entering the coaching relationship. That doesn’t mean that they are detailing their entire coaching plan with you ahead of time, (because there has to be room for customization and flexibility as things evolve during your time together). Instead, you and the coach should be clear about what you want to achieve with their help during your time together, and you should use these goals and metrics as a baseline for what would be a successful experience for you.

Once you’re clear on what success looks like for you, the coach should acknowledge it and confirm they have the skillset to make that happen.


Consider a shorter trial run before investing in a 3, 6 or 12-month coaching program.

Make sure they feel like the right fit for you by engaging in a trial run of their services. Focus on a shorter time frame, such as 1-2 hour coaching call, a VIP day, or a 30-day coaching program.


In this episode of The Wellness Business Podcast you’ll discover:

  • Five guidelines to live by when hiring a business coach as a way of choosing a qualified candidate that will be the perfect fit for you and your goals

  • How working with a seasoned business coach can expedite your learning curve, providing you with invaluable insights and shortcuts to propel your wellness business forward sooner rather than later

  • The #1 ‘don’t ever let this happen to you’ scenario to avoid in any coaching relationship, and what to do to avoid it

A business coach should share options and resources with you to accomplish your vision for your business, learn more in episode 342 of the Wellness Business Podcast!


When I first hired a business coach, she helmed me find ways to systemize my business and find new clients. That’s when I realized how powerful committing to delivering one workshop per month would be for my practice.

One of the smartest things I did when I was a health coach was to host monthly wellness workshops for my followers. It was the #1 way I grew my email list from 0 – 2,000 subscribers in 18 months.

Those subscribers were excited to learn from me and were warm leads for my coaching programs. Every time a spot opened up to work with me I had a waiting list of potential clients to fill it.

As a business coach, I took my knowledge and expertise and created a library of 15 done for you wellness workshop topics that help coaches have the same success I had. The workshops are designed to help you immediately build your email list AND enroll clients into your coaching programs just like I did.

Just click this link to request access to my sample workshop.

Links/Resources mentioned on the show:

How to Hire a Business Coach – Your 5-Point Checklist

Links to resources:

Wellness Business Accelerator

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page