One mistake I made when I was starting out as a new health coach was recreating the wheel each and every time I took on a new client.
My goal was to customize each program session with my clients so that they were getting the most unique experience possible, designed specifically for their needs.
While my intentions were honorable, it left me working a crazy number of hours creating new content for each client that would only be used one time.
After a few months, I realized that there were common factors between all of my clients and I needed a core program that was appropriate for everyone. Having a rinse-and-repeat coaching program to rely on brought stability to my coaching and left room for customization and uniqueness within my coaching conversations, and not my coaching content.
Once I made this tweak to my program I was able to systematize my coaching program and delivery, which was better for my clients and easier for me. A win-win!
There are a few key elements to creating and running a successful health coaching program and we are covering 3 of the most important on this week’s episode of The Wellness Business Podcast.
When you have a system or process to share that is also scalable, your clients become more successful and you become more profitable.
And the best part of all is that you’ll be able to help more people because you aren’t spending all your time creating one-of-a-kind custom content for each new client.
3 SECRETS TO A SUCCESSFUL HEALTH COACHING BUSINESS
Secret #1: Your program takes clients through a process they can follow to get results.
This is your system or blueprint, and people love knowing there is a plan they can follow. When you think about helping your clients go from where they are now to where they want to be, what do they need to know and implement to see results? When you think about taking your clients by the hand and guiding them through the steps they should have in place, what does that look like?
Maybe they can benefit from topics such as:
Meal planning and prep tips, so they aren’t eating out as much and they can eat more nutritious meals.
Adding in more whole foods to improve digestion and energy.
Managing stress, which helps with pretty much any health goal they are trying to achieve, whether it’s weight loss, blood sugar control, immune function, etc.
Brainstorm and write down the 6-12 key topics that come to mind – this will depend on the length of your program. If it’s 3 months, and you cover 2 topics per month, you can start with 6 topics. If it’s a 6-month program, map out 12 topics to cover.
It’s important to have a system you can take each client through, so you aren’t winging it or recreating the wheel for each client or each session. This is also not optional if you have an online group coaching program where everyone is going through the same topics at a time. Having a system makes everything easier – for you and for your clients.
Secret #2: Your program is repeatable/scalable.
When you have a coaching program that you can rinse and repeat, and you have a system people can follow, you have a program you can scale. This means you can run it over and over again without creating a program or process for each client.
If you’re doing 1-on-1 coaching, there will be some minor customizing of the program based on the client’s situation and goals, but the overall blueprint they follow will remain the same.
Having a program you can run and scale saves you a ton of time, provides your clients with a step-by-step formula they can follow, and it allows you to earn more money.
Secret #3. It doesn’t overwhelm the client.
This is so important to keep in mind because an overwhelmed client will often give up or quit because it feels like too much. This is a common mistake that’s easy to make – giving your clients too much information at one time. Small steps that build on each other is usually the way to go.
Each client will be unique, so when you’re doing 1-on-1 coaching, you’ll have to gauge their level of ability to take action after each session. When clients feel stuck – it could mean they need to dial things back and just focus on one small change at a time, and that’s okay. Everyone goes at their own pace.
You don’t want to throw too much information at people, and remember they aren’t at the same place in their journey that you are.
When clients feel like they are making progress, it keeps them motivated to keep going and seeing results, and that means happy clients and more referrals.
WHAT YOU CAN EXPECT IN THIS EPISODE
As you create or run your coaching programs, keep these 3 tips in mind. In this episode of The Wellness Business Podcast you’ll discover:
- Why it’s important for you and your clients to have a core coaching blueprint to follow, that is a proven system that doesn’t require customization every single time
- How to decide which topics to include in your coaching program that help your clients get the best possible results, (and leave you with great testimonials)
- A common mistake many coaches make when first starting out that often causes clients to give up while going through their program, (and what to do instead to avoid it right from the beginning)
To save time, improve client results, and perfect your core coaching program, learn more in episode 343 of the Wellness Business Podcast! Be sure to check out Kathleen’s annual 40% off sale on ALL done-for-you coaching programs from Health Coach Solutions from Jan 9 – 11, 2024. Just use code: JAN2024 for your instant savings.
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Links/Resources mentioned on the show:
Links to resources: