If you are brand new to health coaching and are ready to bring clients into your business or you’ve been a health coach for a while now and haven’t found your ‘client-attracting’ groove just yet, then keep reading.
When I got my certification through the Institute for Integrative Nutrition in 2012 I remember thinking all I would have to do is put out my virtual ‘open for business’ sign and the clients would come.
Well, that didn’t happen.
Looking back I can’t believe I thought that would work but I was new to the online business space and didn’t know how things worked.
The truth is, (and you’ve probably experienced this yourself), getting clients takes more than just opening your doors for business.
Most of the certification programs don’t teach a lot about the marketing piece of running a business, but without a marketing strategy, you won’t have clients or a business. The good news is that it doesn’t have to be complicated.
STEP 1. Have a marketable ideal client – your niche.
You are probably already aware that your niche is WHO you help and HOW you help them. Being clear on this will help you stand out, get noticed and attract the RIGHT people – your dream clients.
People will gladly pay for a specific solution, not general information or “health coaching” per se because most people don’t know what a health coach does. But when you narrow in on an area where you specialize and you help those people with a particular problem, you become known as the go-to person in that space.
If you are still trying to figure this out, be sure to listen to episode 236 where we cover 3 Simple Steps to Nailing Your Niche. We go into great detail on this, and it will be well worth your time to dial this in to help you stand out among thousands and thousands of other health coaches.
STEP 2. Be able to communicate the BENEFITS of your program and the problem it helps solve.
Being able to communicate the benefits your program offers is critical too because people need to understand if and how you can help them, so providing the right messaging on this is key. Benefits are what will get people to take action and sign up; NOT the features, such as how many sessions, PDF’s, videos, recipes, etc.
People pay for a result and they don’t really care so much about how they get it. People don’t get excited about paying for a course or a coaching program – they are investing in what it will do for them.
What specific problems do you know your ideal clients have that you help solve through your program? Make a list of 3-5 of them to get started and get the creative juices flowing.
Think of it this way: When people go through your program or they work with you, what outcome can they expect if they follow your plan?
We covered this in great detail back on episode 247, which is called Increase Client Enrollment by Focusing on this One Thing. If you haven’t listened to that yet, be sure to check it out since we give a lot of examples of benefits and how and where to use them for the best results.
STEP 3. Promotion – Invitations to work with you (in a non-salesy way).
Invitations to work with you. This can be a promotion, a launch of a new program, or an invite to a discovery call.
This may seem obvious, but how often are you promoting your services and where are you promoting it? Chances are, you aren’t sharing what you do often enough.
Because we hear this all the time – “I don’t want to seem pushy or come off as being salesy.” It’s easy to go the opposite which means not promoting yourself enough or at all.
People need to see your messaging, promotions and invitations numerous times before they take action, so repetition is important.
How often are you sharing with your audience how they can work with you? Many of your subscribers and followers may not know exactly how you can help them or what you do, so make it obvious and make it easy for them to take the next step.
Decide which one or two strategies you can start with for now and add more when you can.
EXAMPLES OF HOW TO GET MORE HEALTH COACHING CLIENTS
In episode 258 of The Wellness Business Podcast, we are sharing examples of 3 steps to getting more health coaching clients, and when you implement what we teach, you will start to build momentum and get clients enrolling in your programs.
Tune in to discover how to use these 3 simple steps in your business and watch what happens.
Links/Resources mentioned on the show:
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