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  • About
  • Raving Fans
  • Learn With Karen
    • Done For You Wellness Workshops
    • Wellness Workshop “Plan & Book” Roadmap
    • 10-Day Video Jumpstart
    • Wellness Business Accelerator
    • List Growth By Design
    • Free Download Library
    • Trade Resources
  • Blog
  • Client Attraction FB Group
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Marketing in 2022: What’s on The Horizon for Health Coaches

by Karen Pattock | Jan 25, 2022 | Building An Online Business, Business Growth, Business Strategy, Business Tips, Client Attraction, Content Marketing, Creating Content, Facebook Groups, Facebook Groups For Business, Facebook Live Stream, Facebook Livestream, Facebook Marketing, Health Coach, How To Build A Wellness Business, How To Market, instagram & facebook, Instagram Marketing, Livestreaming Video, Marketing, Marketing Your Business, Marketing Your Business For Success, Private Facebook Group, Social Media and Marketing, Social Media For Business, Social Media Marketing, Social Media Strategy, Social Media Tips, Strategy and business | 0 comments

  • Marketing

Are you ready for me to tell you where you should focus your marketing efforts in 2022 in order to get more paying clients?

I’m talking about the tools and strategies that will actually get you results.

In episode 241 of The Wellness Business Podcast we are sharing what marketing trends are holding strong this year as well as what type of content is the most popular and should definitely be included on your content calendar.

If you’re building an online business, then you’ve likely felt some pretty big shifts in 2021 in your ability to reach your dream clients using social media platforms like Facebook and Instagram.

It’s been coming for a while now but last year showed a clear divide between the people that were doubling down on the top social media tools vs. those that want to keep plugging away trying to use marketing strategies from 2018.

YES! Social media is still a viable way to attract your dream clients as long as you’re using the strategies that are working now and not relying on old-school methods from 2018-2019.

LIVE VIDEO: THE ESSENTIAL MARKETING STRATEGY FOR YOUR WELLNESS BUSINESS

The first strategy you absolutely, without a doubt, need to incorporate into your marketing plan for 2022 is live video.

Here are a few staggering stats:

  1. Every day there is 100 million hours of video watched on Facebook
  2. There’s been an 80% increase in time spent watching video on Instagram, year over year since it was introduced in 2013
  3. More than 500 million people interact with Instagram Stories every day
  4. Facebook Live videos produce 6 times as many interactions as traditional videos

Whether you want to or not, your ideal clients want to interact with you through video. They 100% prefer this type of content over any other type of content on Facebook and Instagram and if you’re not showing up in this way you are going to be left behind.

If fear of live video is holding you back, take a listen to How To Conquer Your Fear of Live Video.

I also have a Livestream Video Checklist that will help you feel more prepared before you hit the ‘go live’ button.

One of the easiest ways to dip your toe into the world of video is to do daily stories on Instagram and/or Facebook. They are quick because each clip is just 15 seconds long and they only last for 24 hours which means if you don’t love it you know it’ll disappear soon. You can do as many consecutive 15 second clips as you would like.

You might also want to check out my 10-Day Video Jumpstart, which gives you ten days of prompts to boost your video confidence!

WHY A FACEBOOK GROUP IS CRITICAL FOR YOUR CUSTOMER JOURNEY

The second strategy is having a Facebook group as part of your client journey.

When done correctly, a Facebook group can quickly become a community of your loyal fans that are warmed up to your programs and offers.

Here are some of the benefits of creating your own group:

  1. With the ever-changing Facebook algorithm that determines what is placed in people’s newsfeed, it is exciting to know that each post inside your Facebook group gets increased organic reach for your group members. This can be especially helpful if you fear your posts aren’t getting the exposure they deserve on your business Facebook page.
  2. More than 1.8 billion people are using Facebook Groups every month
  3. As recent as November 2021 Facebook Announced New Groups Tools at Its 2021 Communities Summit. Things like…
  • New custom color and post background options for groups
  • Admins will also now be able to select the emoji defaults that users respond with in their group
  • Admins will also now be able to utilize feature sets to select preset collections of post formats and badges
  • They have also added an automated greeting message option, enabling group managers to outline key rules and guidelines for new members.
  • And, Facebook has officially announced its new Community Awards, which enable group members to allocate ‘Insightful’, ‘Uplifting’ or ‘Fun’ markers to posts and comments that they find valuable in the group.

And the list goes on.

When regular post reach on Facebook is down to an all-time low Facebook has made it clear that for the foreseeable future they are putting a lot of their eggs in the ‘groups’ basket, and frankly so should you.

MARKETING FOR HEALTH COACHES IN 2022

In episode 241 of The Wellness Business Podcast you’ll get an inside scoop on marketing your business in 2022 from two wellness business coaches.

You’ll discover:

  • The two most impactful social media marketing tools you must be using this year to get results, (this information is straight from Facebook and Instagram headquarters)
  • A simple way to get started using video that will quickly put your mind at ease, (no more stage fright)
  • The power of a Facebook group as part of your customer journey and why the latest tools being added make them even more exciting
  • Why using video and groups will be a gamechanger for your business and how they will finally get you in front of your dream clients on social media

This episode is a must for any health coach wanting to grow their wellness business in 2022.

Links/Resources mentioned on the show:

How To Conquer Your Fear of Live Video

FREEBIE: Livestream Video Checklist

Links to resources:

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page

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MONA MANDOUR

Since joining DCA last year I feel like there is a block that has shifted in me that has allowed me to become more courageous and confident in my belief system. When starting DCA I had nothing and had a lot of mental blocks that were stopping me but not now. That shift has led me to sign 7 new one-on-one coaching clients recently.

My favorite part of your DCA Bonus Experience was your private Facebook group. Your smaller group helped me learn a lot from the other members and in our group, I felt more grounded because you knew each one of us and we got to know one another. You always gave quick answers to our questions and helped us focus on what we should be working on. I appreciate, that as a coach, you don’t sugar coat things. I think it’s really valuable to have that access to you since you personally get involved with all of our questions and give quick answers.

DCA has given me the training and framework I need to create a brand-new program from scratch. I have decided to move forward on offering my program in a group format the way Amy teaches. DCA has expanded my view on how to repackage all of my content and expertise into new programs in the future.

MARINA NEWINGTON

Since going through DCA last year I have applied Amy’s principles to a few different courses. I created a workshop course and a spotlight course called Feed the Family Formula. Now I’m going back to the beginning of the program and starting with validation calls for a brand-new program I plan to launch this October. I’m using what I learned in the program to continue to create new paid offers in my business.

My favorite part of your DCA Bonus Experience was my one-on-one coaching call with you because you have so much wisdom to share and are very generous with your time and the way you personalize your advice. Your private Facebook group was very important as well because it provided the extra support that I needed while going through Digital Course Academy. Thank you so much Karen!

LISA MYERS BOEHM

I loved being part of your DCA bonus experience. The one-on-one coaching call, private Facebook group and meeting like-minded people to encourage me along the way was very helpful. Your Facebook group made things feel more personal because it was so much smaller than the big DCA group. I’m excited to use your Wellness Workshops as stand-alone options for my audience. I truly believe that I got more out of DCA because of your bonus experience package. It made DCA all that much better.

SHELLY HOUSKA

The Digital Course Academy program showed me everything I need to be successful now since so many people are looking for online learning options. It helped me see the big picture of what a Health Coach can do with their business and I’m totally grateful for that. I love that I now know how to package my expertise in a way that I can teach it online.

Since going through DCA I have come full-circle to finally figure out who my niche is and that feels amazing. It was such an eye-opening learning experience. I’m so glad I took advantage of it.

The #1 reason I joined using your affiliate link was because I knew you and had bought things from you in the past. I knew that you are a genuine person and coach. Having our own separate Facebook Group with you was the difference between struggling on my own and making progress each week.

You’re so patient with everyone and you truly want to see us have success and you are there to help us get it. My favorite part of your DCA Bonus Experience was my one-on-one call with you. That was the cherry on the top.

DR. NANCY MIGGINS

I had been wanting to create a course of my own so Amy’s Digital Course Academy came along at the perfect time for me. Since enrolling in DCA I created my program and ran it as a beta and quickly filled it to capacity with 20 clients. The participants were very active through the entire 8-week program and after conducting exit interviews I now have really good ‘before and after’ language for my future program launch.

The most beneficial part of your DCA bonus experience for me was the one-on-one Zoom coaching call because I’m somewhat analytical and I feel like I want to do everything right. Your coaching helped me get clarity so I could move forward which was very helpful. Sometimes I felt overwhelmed by the bigger DCA Facebook group offered through Amy’s program so I also appreciated your smaller group because my questions were always answered quickly. I didn’t have to wait and that’s super valuable to me.

JENNIFER MARCKS

Gluten-Free Marcks the Spot

The reason I joined DCA using your affiliate link is because I felt like it would make the experience 1000 times better and I was right. My favorite part of your bonus experience was getting on a one-on-one call with you. It really was the kicker of why I signed up so quickly. I felt like if I got to talk to you face-to-face that would be the best piece.

I also appreciated your Bonus Experience Facebook Group because you gave so much attention to each of us. I felt I had more personalized feedback and answers which was so helpful as I went through the program. I completed the DCA program because you pushed me through by encouraging me to make decisions and move forward.

Your tough love was great. I believe it was the right time for me to take DCA and I feel I’m set up for success. My program and webinar are 100% complete and I will be launching this fall.

SHONDA PALMER

Going through DCA with your support was very beneficial for me. I believe your bonus experience was the reason I finished the program. I needed your feedback and accountability in our smaller group to keep moving forward. You got me through it and answered all of my specific questions personally. While going through DCA I created a workshop course that I offered as a Black Friday special and enrolled 10 people. Since then I created a started course called, Quiet Your Mind, and I’ve run it two times. The first time I enrolled 10 people at $97 and the second time 10 people at $147.

I am now in the process of creating my signature course and plan to launch it this fall. One of my favorite parts of your bonus experience was our private Facebook group. I felt like you really got to know me. The engagement was amazing and I made friends that I still connect with after all this time. I believe the information and strategies that I learned from DCA is allowing me to shift my business from a one-on-one coaching model to offering group coaching programs. I love the flexibility and freedom it has given me and my business feels lighter and more fun. It has also allowed me to have an offer for the people that can’t afford to work with me one-on-one.

JENNA DALTON

Pre- & Post-Partum Fitness Coach

I started my business about two years ago to help new moms navigate the post-baby fitness world, because it can be confusing and also damaging to their confidence.

Prior to this, I had a personal training business, but it was a struggle to be constantly looking for (and keeping) clients. You never really knew if you were going to make an income, and with two young kids, I needed to make money but still have flexibility.

I first learned about Amy from an episode of her podcast with a fitness coach who had built a multi-million dollar business online. I was like, “Oh my goodness, I want that too!”

I knew I needed to create my online course, but I had no idea what I was doing. I didn’t have an idea, I didn’t know how to put it together, how to market it… nothing.

So I signed up for Digital Course Academy, and it was everything I needed all bundled together. I started from zero, and I got it all done by just following the steps. I did what Amy said to do, and it worked. I love her style, her approach… everything!

My first webinar, I got 130 people signed up, 10 people live, and no sales. But then I sent out e-mails with the structure that Amy laid out and it made the whole process so authentic and genuine. Every time someone would sign up, it was such an amazing feeling. I ended up making almost $3,000!

I honestly can’t believe that I created this in such a short amount of time. The way that Amy structured the program made it so simple, so easy, and so doable.

Before DCA, I felt totally scattered. I didn’t know how to make things work, or if it would actually make money. I was treading water for so long trying to figure out what to do in my business, and it’s like Amy just showed up and handed me a life raft.

It’s such a freeing feeling to know absolutely, without a doubt, that I have the potential to help thousands of women, and now I have the keys and system to do that… because of Amy.

TIANA SMITH

Mommy Boss Business Coach

I started my career in the music industry over 20 years ago, went to music college, and started my own record label. I was struggling financially, so I got my master’s degree in new media marketing and started taking on marketing projects, just to pay the bills. 

My business really took off, I started getting awesome results for my clients, and I was getting lots of referrals.  But working 1-on-1 with hundreds of entrepreneurs was very time consuming and I knew I needed to build a course that could be my main source of income. 

A couple of years ago I saw one of Amy’s Facebook ads, and once I was in the webinar, I didn’t need any more convincing. I just said, “Put me in.” That’s how it’s been for me with all of Amy’s courses (and I bought them ALL). 

I first signed up for Webinars that Convert, and I was totally committed to getting a return on my investment. It was important that I followed everything, because I paid for it on my own, and it ended up filling in a lot of gaps for me.

Right off the bat,  there was a mindset shift that was like, “What can you do to multiply your efforts to get to that next step and really follow through on it?”

I didn’t have a huge list when I first started. On my first launch, I had about 1,000 people and over the course of the next few launches, I’ve built my list all the way up to 11,000.  I just kept following Amy’s formula, and I’ve now made over $400,000 in sales the last several years !

Now I’m on track to have my first ever six-figure launch this year, I’m running a mastermind, I’ve got amazing affiliate partners, an incredible support team…  and I’ve already bought a ticket to Paris to celebrate my next big launch!

LISA HAYIM

Nutrition & Wellness Coach

I’m a registered dietician (and accidental blogger) and never intended to become an influencer, but my work attracted over 83k followers on Instagram and it just kept growing.

I had a business partnership that looked good on paper, but in reality it just didn’t work. Our first online course development was a complete mess because we didn’t know what we were doing.

We had no strategy, it was expensive, and our videographer took months to get back to us. The partnership fell apart, I moved from NYC to DC, and that’s when things really started coming together.

I discovered Amy’s podcast and I immediately knew she was the direction I needed to go in. I bought DCA and stopped taking 1-on-1 clients so I could put my full attention on the creative process.

As a blogger, I had only ever offered things to my audience for free. I knew I wanted to create a signature course that could really make a difference for my followers, but we wanted to keep the price in a place my audience could handle.

My first launch was a five-week course priced at $129. I started with the first webinar… and it was total crickets. But I wasn’t going to give up. Six webinars later, I had converted over $13,000 in sales. And once the lessons started going out, there was so much buzz that I re-opened the cart and closed another $7,000 in sales. It was so addicting to watch the sales come in!

Before working with Amy, my process was so disorganized and uncertain. Everything was a scramble and there was a lot of guessing going on. It was like making important decisions by throwing darts at a board… it wasn’t going to get us anywhere.

Now I can honestly say that I have so much confidence and certainty in the direction I’m going. I can show up as a better leader for my team, and a better teacher for my students. And I can make money while I sleep.

There’s no doubt in my mind that Amy’s course is the best. It’s like she’s right there with you. Supporting you, covering every angle, every resource, and helping you set up the successful future you want.