• How to Build a Health Coaching Business

When I first started my health coaching practice I believed that there was a success blueprint for online business owners that only the elite entrepreneurs had access to. I was absolutely obsessed with getting into the right circles of people so I could gain access to that blueprint.

Guess what? I was 100% wrong!

Over time, (and tens of thousands of dollars spent 🤦‍♀️), I realized that there is no magic pill when it comes to building an online wellness business, but there is a proven formula you can follow that will expedite your growth and success.

Just like you probably tell your coaching clients: it takes work, and it takes consistency to see results but when you know the proven formula you’ll get results more quickly.

Part of the success formula includes building out a customer journey specifically for the people you want to attract. Your goal with this is to keep your ideal client and the customer journey in mind because this is how you take them from becoming aware of you to eventually becoming a client.

Think of the customer journey as taking people through these 3 stages: Awareness -> Connection/Trust -> Conversion (to becoming a client).

Multiple touchpoints with you, over time, is what builds trust and leads to people enrolling in your programs.


1. Know WHO it is you want to serve and what specific problem you help them solve and keep the language in your niche statement simple.

Will a 10-year-old understand what you do without giving you a blank stare? If your messaging is something like “I help women find their inner goddess so they can live their best life and thrive” – that is an example of being vague and wishy-washy. It doesn’t offer a specific or measurable outcome.

You want your niche statement to be very obvious so people can tell right away if you are for them or not. One example of this would be “I help moms transition their families to gluten-free living without the confusion, so they can prepare delicious meals the whole family will love.” Very specific, right? The problem these women have is not knowing how to prepare healthy, gluten-free meals the whole family will like, so she doesn’t have to cook different meals for everyone each night.

For more on figuring out your niche, listen to our 3-part mini training.

2. Have a clear solution to their problem (through your coaching program).
When you know who it is you help and how you help them, it’s easier to convey that your program is their solution. Naming your program something that communicates the outcome they will receive makes it easy for people to understand you can help them. Your subtitle would be based on what you know are your ideal client’s top concerns and struggles, so it helps them see how it will benefit them. When you know where your ideal clients struggle the most and what their top 3-4 problems are, it becomes easier to know what to include in your program and your messaging around it which means you’ll have more clients.

3. Build AWARENESS. Get exposure on a consistent basis, so people get to know you, your personality, and the solution you offer. Decide what consistency looks like to you and the platform(s) you will use.

Examples of building awareness include options such as:

Livestream video
Instagram Stories and Reels
Social media posts
Blog posts
Guest blog posts
Running free 5-7-day challenges
Being a guest on podcasts
Hosting workshops or webinars
Being a guest on online summits or produce your own summit
YouTube channel
Reach out to potential referral partners

These are just a few ideas to give you a place to start. What appeals to you the most right now? Start with one thing and build from there.

4. GIVE. This means sharing helpful tips and resources and also includes stories about your own journey and personal anecdotes that will help people get to know you as a person. If you enjoy video, use that as your main medium and share short, 1-5-minute videos where you share one or two tips at a time and include a a call to action for another step they can take such as join your Facebook group, sign up for one of your freebies, book a discovery call, read one of your blog posts or whatever action you want people to take next (you can rotate your calls to action). Only include one CTA at a time.

Need a video confidence booster? Take the 10-Day Video Jumpstart!

5. Build your email list and stay in touch at least weekly with a helpful tip, resource or story that will resonate with your audience. Building your email list is not optional if you want to build a sustainable business, so even if you don’t personally like email, it’s still one of the highest-converting sales strategies with a reported ROI of 38-1, so you can’t argue that.

Get ideas for ways to promote your free offer to grow your email list.

6. Offer your services on a regular basis. If you aren’t getting enough clients, there’s a good chance it’s because you aren’t offering your services often enough or it’s not clear who you help and how. In fact, this is often the #1 reason coaches aren’t getting clients – they aren’t offering their services often enough – or at all. Offering your services can be done in your emails, in your Facebook group, on social media, on livestreams, at the end of your challenge, on webinars, or any other formats listed in #3 above. Invite people to join your programs and let them know how you can help them.

Learn how to use calls to actions to increase leads, sales and engagement!


In episode 234 of The Wellness Business Podcast we’re sharing how to implement a proven 6-part formula that will quickly have you seeing progress and success in building your wellness business.

In this episode, you’ll discover:

  • How to STAND OUT and move people from being AWARE of who you are to becoming a CLIENT
  • What you must do on a CONSISTENT basis if you want to attract the RIGHT people and turn them into PAYING CLIENTS
  • If you aren’t getting enough clients, FIND OUT THE #1 reason why and what to do about it.

If you’ve wondered how you can stand out and consistently turn your ideal clients into paying customers, this episode is for you.

Links/Resources mentioned on the show:

Free Guide: The 6-Part Formula for Growing Your Wellness Business

Episode 163: The Difference Between Your Niche, Marketing Message, and Offer

Links to resources:

Wellness Business Accelerator

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page