If you’re anything like me then you’re tired of hearing how amazing social media is for getting clients. 🤷♀️
Hey, don’t get me wrong, I recognize that it’s THE BEST marketing option we have available to reach our ideal clients, particularly since we can do it for free.
BUT, it isn’t always easy and the steps to make it happen aren’t always simple to identify.
So, if you’re resonating with what I’m saying, let me ask you a question.
Are you spending hours on social media every week but not getting clients?
If so, you’re not alone, and that’s why I’m so excited to share this episode of The Wellness Business Podcast with you called The Formula for Getting Clients Through Social Media in 2023.
If you aren’t having much success getting clients from social media, it’s likely because there are one, (or a few), missing pieces in your strategy.
Or, maybe you don’t really have much of an actual strategy to begin with except for posting content to check it off the old ‘to-do’ list.
The good news is…
… that by implementing a few key changes, you can turn things around and start getting clients each and every month from social media, even if you don’t have thousands and thousands of followers yet.
5 SOCIAL MEDIA STRATEGIES TO IMPLEMENT IN YOUR WELLNESS BUSINESS
Here are 5 things to implement with your social media strategy, so you can start seeing dramatically better results quickly:
#1. Have a clear and specific niche, so you stand out and attract the RIGHT people – not just everyone and anyone.
You don’t want to attract the masses on social media, and you don’t need your posts to go viral because they will likely reach a ton of people who are not your ideal clients. Narrowing in on who you help and what problem you help them solve, will help you know what type of content to create, so you can get the attention of the folks you can help.
You want to get clarity on WHO you help, WHAT problem you help them solve, and HOW you help them – the process or system you use. When you go from sharing more general information to specialty-specific content, you’ll attract more of your ideal clients and that’s what you want.
#2. The second thing that is important to keep in mind is the customer journey.
What is the next step followers can take to get to know you more? You want to think about these steps as touchpoints or micro steps – and each one helps people get to know more about you and if you are the person to help them. The more people get to know you AND understand how you might be able to help them, the more likely they are to sign up for your programs – it all starts with trust.
Examples of this include a next step such as:
- Join your Facebook group
- Sign up for one of your free resources
- Read one of your blog posts
- Join a challenge
- Watch one of your videos
- Book a discovery call
- Join your program
How are you incorporating the customer journey right now and how often are you directing people to another touchpoint? You want to do this at least twice a week if possible.
#3. Come up with 5-7 ‘content pillars’ or categories of posts that are related to your niche.
This is helpful so that when people visit your social media accounts and they see your first few posts, they can instantly tell what you are about and who you help (this can also help you stay ‘on topic’ with your content). These pillars or categories will be your go-to content ideas that will grow and evolve over time. The better your content is, the more devoted followers you will have.
#4. Incorporate video into your social media strategy, so people can instantly connect with you and get a sense of your personality.
Video really isn’t optional in 2023 if you want to stand out and build your business. People want to work with those they feel like they know and trust, and video is the quickest and most effective way to do it. Start simply with stories, reels or another recorded video format to get practice and build your confidence. Think about the people you follow and the accounts you like, chances are, they are doing videos on a regular basis, and you feel like you have a connection with them, right? You want to do the same for your audience.
How many videos are you doing each week? It doesn’t have to be all of your content because some people prefer to read content, but 1-2 videos each week will help you reach more people and allow your followers to get to know you. I find doing 1-2 reels each week is doable, and I do some face-to-camera stories as well as one livestream in my Facebook group each month. That works for me, so find what works for you – it may be more or it might be less – but start where you can and grow from there.
#5: Make offers on a regular basis (discovery calls, joining your group program or membership).
How often are you sharing offers to work with you? Most coaches aren’t doing this nearly often enough, and it’s one of the main reasons they aren’t getting more clients. It would be great if our followers just clicked on our bio and booked a call without a prompt, but the truth is that our audience needs reminders about what we do, who we help, client success stories, and testimonials – this takes some time, so being consistent with this is super important.
Are you mentioning your paid programs or client success stories at least once a week? One way to do this is to sprinkle in short stories about the progress a client made or a goal they achieved. Don’t use their name, but you can say something like “I was just speaking with one of my clients last week and she was so excited to tell me she was able to fit into the jeans she had pushed way back into the back of the closet because she didn’t think she’d be ever to wear them again.”
HOW TO GET HEALTH COACHING CLIENTS THROUGH SOCIAL MEDIA
In episode 306 of The Wellness Business Podcast, we’ll sharing social media strategies to implement in your wellness business.
- The #1 thing you must have in place to stand out and attract the right audience on social media even if you have a very small following
- How to lead your followers to the next step in the customer journey with you as quickly as possible, so they quickly move closer to becoming a paying client
- How to create content that will attract the right people and have them coming back to your account day after day because they trust and respect you
- The social media content format that isn’t optional in 2023, (we’re sharing all the details in this episode)
If you’re ready to deploy a strategy that will help you get more clients from social media, this is the episode for you.
Links/Resources mentioned on the show:
Links to resources: